I love the art and the idea but I just can't seem to believe that it's the best thing a team with so much talent could have come up with. But then, I'm sure that there's more behind every campiagn than what meets the eye! For all you know this could be the fiftieth campaign that the client finally approved after several rounds of presentation. advertising...its about the attitude to go on and on and on!
Headline: To know how you can get Hindustan Times at 96 paise per day, SMS 'HT' to 8558 or contact your local vendor.
Agency: Ogilvy, Mumbai
Creative Director: Piyush Pandey, Abhijit Avasthi.
Art Director: Ashish Naik, Siddhartha Datta.
Copywriter: Manoj Shetty.