Thursday, January 26, 2006

my body gym!


This campaign from Ogilvy for a gym named "my body" is a little convoluted! I think its a campaign but its strange coz' each of these ads look like they are from different campaigns. The ads don't seem to have that general campaign feel to them. Is there a rejoinder that anybody can see to make sense out of this campaign?

1 comment:

Martin said...

I love the fact that they're doing all kinds of executions under the one tagline. What says a campaign needs to contain the same idea done three times? I hate campaigns which end up being one female, one white male, one black male and one black female just because. This campaign cracked me up. Specially the last one. Funny as f**k.