Thursday, January 26, 2006

A pair of Absolute Havaianas



This campaign has such lovely art direction that I'm convinced that it would compel me to buy a pair of these if I was a girl or a woman. I'm of the general opinion that advertising cannot sell products! An ad needs to convey the message that a certain product or service exists and it needs to bring a customer to the store to examine that product or make a call to enquire or any such action and the ad has done its job.
But a campaign like this actually goes a step ahead amd makes me decide that I will own one of these even before I know more about them! Maybe it is the art, maybe the product itself, maybe something else altogether. All said and done, the art here is stunning

3 comments:

arunchakkravarthy said...

aromatic and sensual.

Thinks Heyz said...

yeh! nice art work.

yaqui said...

AlmapBBDO (Brazil). Beautiful Art Direction. Impeccable.