Friday, January 27, 2006

Wellaflex Hold




This campaign for wellaflex shampoo was my favourite campaign in the hair care segment. It features an amazing idea and some great execution to go with it. Stunning work in a category where I have not seen a lot of great work off late. (atleast in a part of the world I live in !!)

2 comments:

koleslaw said...

Wow. The execution is shockingly similar to the Dove ads. Both use simple images of female cartoon icons with recognizeable hair, but this has the opposite message.

Marge Simpson for Dove

Martin said...

Honestly. I don't get it?