Monday, February 20, 2006

Everybody wants to be a DOG??

Leo Burnett, Romania is the advertising agency behind this print campign for Eukanuba Dog Food. This campaign won an Epica this year. The underlying idea being that the dog food is so good, every animal would want to be a dog. Interesting!


Johan H Ohlson said...

The Swimming Cat has been done before but the other way around for Whiskas. Too bad that Jurypeople are not up to date and that "old" ideas still win.

MiGhT0R said...

Great campaign!, & Great Blog Too!, I Link it.

Cya :)