Tuesday, February 28, 2006




GMP Ashley from Bucharest, Romania created this very interesting campaign for the Romanian Post Office facility of Money Transfer. The idea was to use characters from different Romanian Currency Notes and put them into scenarios that depict speed or the idea of Fast Money. Nice art that lends itself to an equally nice idea. My only crib beng the fact that currency notes have become too cliched in the realm of money transfers. Maybe it is time for someone to think of a campaign that is actually far away from money and currency notes!