Monday, February 06, 2006

Kenstar @ the One Show Showcase 06!

This campaign from Quadrant Mumbai is a part of the One Show Creative Showcase 2006. Amit Achrekar, the copywriter behind the ads says that the real challenge was the fact that there is a market full of air conditioner brands that propagate ‘cooling’ as their proposition. “So, since Kenstar is also about the cooling factor, we had to make sure that the visual idea was different enough to cut ice with the consumers.” I like this campaign, pretty easy and well executed. :)

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