Monday, February 13, 2006

The Thristy Crow

This absolutely brilliant piece of Guerilla Communication was done by McCann Erickson in SL and was inspired by the thirsty crow story. Every coin dropped into this box increased the amount of water dispensed by it. Great thought for the Tsunami Fund sponsored by Western Union Money Transfer, Sri Lanka.

2 comments:

Thinks Heyz said...

This is truly brilliant. It incorporates everything. Am sure this is gonna win some awards.

Anonymous said...

very nice piece of communication! its got my vote!