The Ninth Asia Pacific Ad Festival ended in Pattaya, Thailand a couple of days back. Team India had a lot of reason to cheer, infact at last count 13! Yes, it's true. The Indian contingent seems to have done almost everything right in keeping the judges happy.
The only regret being that there were no golds amongst the 13 awards that were brought home by our champions!
The final tally of the Indian Sub-continent at the end of the Asia Pacific Festival read as follows:
Saatchi & Saatchi, India: 3 Metals - 2 Bronze & 1 Silver (All for its work on Aerial)
Grey Worldwide India: 3 Metals - 1 Silver & 2 Bronze (Lion's Eye Bank & Childcare India)
Tribal DDB, India: 3 Metals - 2 Bronze & 1 Silver (Itch Guard & Times Jobs)
JWT, India: 2 Metals - 1 Bronze & 1 Silver (Levi's & Red Cross for JWT, Chennai)
McCann Erickson, India: 1 Metal - 1 Silver (Film for Heal Foundation)
Ogilvy & Mather, India: 1 Metal - 1 Bronze (Perfetti Corporate)
Well, that looks like almost 5 of the top 10 Indian Agencies had some reason to cheer and carry a metal home! Congratulations to all the winners. Thank you for making us proud! :)
Prasoon Joshi, Regional Creative Director, South and South East Asia, McCann-Erickson, was amongst the esteemed jury members this year.
The Asia Pacific Ad Fest received a whopping 4,738 entries this year! A record for the fest itself. The event also saw the introduction of 2 new categories Print Craft and Creative Media.
That's the update from Pattaya for now! The winning creatives will follow very soon! Cheers...