Saturday, March 11, 2006

PIRELLI EYES!




JWT Mexico is the agency behind this campaign for Pirelli. I don't get the idea behind this campaign! Anybody who can help? Is it about the fact that Pirelli Tyres with their great grip help me stop my vehicle before I hit someone on the road or something like that? I'm still a little confused! VIA

1 comment:

Anonymous said...

I think u r rite. The startled expression on the eye is that of the driver when he sees something in the middle of the road suddenly... which is a cow in the 3rd pic.