Saturday, March 11, 2006


JWT Mexico is the agency behind this campaign for Pirelli. I don't get the idea behind this campaign! Anybody who can help? Is it about the fact that Pirelli Tyres with their great grip help me stop my vehicle before I hit someone on the road or something like that? I'm still a little confused! VIA


Ashish Biswas said...

I think u r rite. The startled expression on the eye is that of the driver when he sees something in the middle of the road suddenly... which is a cow in the 3rd pic.

PacoC said...

hi, Im in Mexico. Here es quite common that cows and some other animals suddenly appear or high speed roads. So, its safer to use Pirelly great grip tires to avoid an accident.
BTW : Great blog.