Saturday, April 15, 2006

Advertising Headache!

Panadol is a tablet for headaches. This is a bag that has been used as an advertising (or communication) medium. Interesting and definetely eye-catching! You can scroll down to see an ad done for Panadol by Neil French!
Do you think advertising on mediums like Guerilla and Unconventional places is far effective than regular traditional mediums like print, outdoor, radio and televison?? Or are these just gimmicks to win awards? Speak!

1 comment:

Anonymous said...

I think there is a mix between the two. There are some thing that are just plain clever and will not only win awards but also attract attention.

Also, the traditional advertising methods are less and less effective because of tivo and pop-up blockers. We will continue to see a surge of guerilla advertising until a medium is discovered that works effectively