Directors & Art-Directors Annual - A showcase of work considered by most creative people as the biggest recognition in the advertising industry will see 8 Indian entries this year. However, only one of them - an entry from Rediffusion DY&R for Midland Bookshop, has made it to the final list of nominees this year for the D&AD awards.
The 8 pieces that have made it include 3 from JWT, Bangalore all for Levi Strauss, India! All the 3 entries are a part of the much famed ‘Slim Figure Poster Campaign'.
O&M has 2 entries in the Art Direction / Poster Advertising and Typography / Graphic Design categories.
1 pointsize has 1 entry in the form of photography by Sharad Haksar in the Wildlife / Paparazzi / Fashion category and Mudra DDB has 1 entry for the Cancer Patients Aid Association titled ‘Cigarette Lighter’ in the Ambient / Guerrilla category.
Rediffusion DY&R, however, has much to celebrate. Its work for Midland Bookshop titled ‘Lord of the Rings / The Communist Manifesto / 20,000 Leagues Under the Sea’ has got 2 accolades – it’s been selected for the D&AD Annual in the Writing For Design / Graphic Design category, and also nominated for the D&AD Awards in the Graphic Design / Direct Mail category. This is the sole nomination from India this year for the D&AD Awards.
The British D&AD is one of the most prestigious creative awards in the advertising and design industry. D&AD Global Awards received over 24,000 pieces of work this year from 61 countries and had 309 judges from around the world, including Prasoon Joshi of McCann-Erickson India, Agnello Dias of JWT Mumbai and Elsie Nanji of Ambience Publicis Advertising.