Should advertising be interesting or should it be a puzzle that almost ninety percent of people do not understand or are not even intrested in understanding?? In a day and age where advertising is considered an obstrusive medium, shouldn't ads be so intresting instead of so confusing?
Look at this campaign from Ogilvy for Genteel, a liquid washing detergent for housewives. The idea here is so twisted that I don't really know how many people will get it. If you are from another country, I suggest you don't even try!
All those from here (India), do you get it? Is it that I am assuming that the consumer is too dumb. I showed it to my mum, who had no clue what it was. Even if you guys get it, do you think the average Indian Housewife will? Isn't this ad meant for her!! I only wish copywriters and agencies put themselves in the shoes of the consumer for a minute longer, it would probably help.