Advertising can often make the most boring products intresting in the way we sell them. For instance, Magnetic Paper that was so intrestingly sold by Chicago Agency Hadrian’s Wall for a client named Magnecote Paper. The guerilla campaign chose to use public service as a medium to showcase its products!
The World Bicycle Relief, enlisted seven other agencies to create PSAs for World Bicycle Relief. Magnecote agreed to produce the campaign, WBT agreed to run it, the campaign had to use Magnecote paper and each campaign would be voted upon by the public. VIA: Adverbox