Wednesday, May 10, 2006


FCB Brazil is the agency behind this ad for Luftal Antacid. Quite simple and straight if you know the periodic table! Well, if you dont, then this one's a complete beamer! :) via: ad blather

1 comment:

Corey said...

Too cerebral for such a topic. The visual actually repels anyone not comfortable with, interested in, or familiar with the periodic elements and/or chemistry (which is most of us). What would've been great is for each element to have a slang name or term for gas. The copy could've been something like, "No matter what you call it - Luftal prevents it."