Wednesday, June 14, 2006

Jontex from Brazil

Looks like floor graphics in loos across the planet could be the next big thing in advertising! Here's a guerilla effort by McCann Erickson, Spain for Jonex (a brand of condoms from Johnson & Johnson). The headline reads “you do not know when it can be necessary”. This is really interesting!

2 comments:

::metamike:: said...

ok, but i think is better the same concept used by bai cc (delhi) for the kill bill promotion... you can see it at http://www.metamike.com/?p=118.

Anonymous said...

toilet thing now stinks. enough of them. the creative all over the world need to get out of the loo and use some other medium.