Thursday, July 27, 2006

ELE-PHAT!!

This ad for my body gym is kinda hilarious. I love the idea of the elephant following the fat lady instead of its own mother! I do wonder if that's going to put off fat people as it looks like it ridicules them. We recently did a campaign for a weight loss program featuring pregnant men! (well, fat men who looked like pregnant men)...I find a parallel of sorts with this idea ad the one we did. via

1 comment:

Sakib Afridi said...

This ad is taken directly from a Land Rover ad where a herd of elephants are all going in one direction and a baby elephant is going away from the herd to follow a land rover defender.
Besides that, it's cute.