A very different and weird campaign for a Sea Food Restaurant called Gajalee at the Phoenix Mills Compound in Mumbai. I'm kinda confused at the exact idea here. Is it all about the smell of fish? Or is it about something else?
AGENCY: Euro RSCG, India >> CLIENT: Gajalee Sea Food Ltd. >> CREATIVE DIRECTOR: Ashok Karnik, Sanjay Khare >> COPYWRITER: Siddhartha Bindra >> ART DIRECTOR: Roshni Kavina