Tuesday, July 25, 2006

The Ogilvy Belgium Copy Test!?

These 2 ads for Ford's New Ranger XLT have been doing the rounds across the advertising blogosphere for a few days now. I recently bumped into this post by Coolzor that reveals that these ads by Ogilvy, Belgium might not be as original as they seem because exactly the same idea has been done before in 1999 for the launch of the 607 from Peugeot! The agency behind the Peugeot is unknown though.

Here's the 1999 ad that was done by Peugeot. Saints v/s Sinners, Anybody got anything more to say??

No comments: