If you just heard a loud sound, it might have just been your jaw dropping! Welcome to the impact of advertising from South East Asia. I've always believed that the most bizzare and stunningly creative ideas come from countries like Bangkok, Thailand, Malaysia, Japan & China.
On one hand we have creativity of this kind and on the other hand we have Singapore which I think is the finest places for an advertising professional to be at, especially if you're creative! Neil French, Sonal Dabral, Norman Tan, Masako Okamura, Jureeporn Thaidumrong, Sheena Jeng, the list of ad greats is quite endless!
The campaign was made at Euro RSCG, Thailand. It's a public service campaign for the protection of animals. The headline reads 'They need you. More than 200,000 handicapped animals in Thailand left living a hard life.' Well, if I saw this on a hoarding, it would strike me like crazy! Super cool idea and mind boggling art here!