Well, the egg or the chicken? It's that question that we're asking again. Click here and you will see exactly the same campaign above for NIKE! A campaign that just won a Cannes Lion.
TBWA, India did the above campaign for Adidas and the agency claims that both campaigns were done at the same time! Now is this a copy or is it just simulataneous thought...you'll never know! But all said and done it's a bizzare thought to see 2 global giants and largest rivals have exactly the same advertising...Jeez!
Agency: TBWA, India >> Creative Director: Jhose >> Art Director: Balakumar >>Copywriter: Ambar