Tuesday, August 29, 2006

Are You Clever Enough?

Well, yet another smart alec ad that gives me no reason why I should spend an evening or my hard earned money at Yin Yang Restaurant. In fact, I think this one is so clever that you could have a guess the idea contest to go along with the ad...dyam!! I wonder if you understand this one...

AGENCY: etoile b >> ART DIRECTOR: simon michael >> COPYWRITER: urtep t

18 comments:

BD said...

You need to close your one eye and look again!

BD said...

You need to close your one eye and look again!

Paul G. said...

Have been done before for an automobile brand> and i have to say: hame much more sence then this.

Anonymous said...

really really clever!!!
the idea is about the eyes, right? wow...

I'm asian, and I think it's wonderful.

Anonymous said...

really really clever!!!
the idea is about the eyes, right? wow...

I'm asian, and I think it's wonderful.

whiteT said...

i got it
if you try to read the ad you make the eyes (the face) like the chinese, then you "look like a regular customer"

Pablo said...

Hello, I am from Argentina and do not get the idea, can you explain it to me?
Thanks!!!

Anonymous said...

A person would squint his eyes to see the letters, looking like an oriental.

Hiren said...

Ultimately, everything has to sell and the more bizarre it is, the more attention it attracts but that has to be backed by substance.

Thinks Heyz said...

To read the copy you have to squeeze your eyes, making you look like one from the mongolian race, in other words, a chinky, a typical chinese restaurant customer. I think I won the contest!

Ravi said...

Pretty cool ad actually. Took a while for the yuan to drop on this one though! The type face forces you to squint to read the words, and in so doing, you begin to look Chinese.(Hence the line: Now you look like a regular customer.)

Anonymous said...

Now you look like a regular costumer.
S

hendura said...

overdone.

Anonymous said...

Tot its in bad taste. sad lah.

Anonymous said...

Thought it's in bad taste. Sad lah.

Erik said...

wow, that is so far fetched

feroze said...

i think this is a rather brilliant ad. it may not communicate why you should go to the restaurant, but it certainly enhances brand recall.

great art!

Manjusha said...

Brilliant...LOL!
Oriental eyes....well sorta. Not sure squinting at the ad makes anyone looks oriental/asian though.