Kurkure Firestarter - JWT, Chennai Cannes Winner

This Guerilla Stunt by JWT, Chennai won them a Cannes Lion recently. Kurkure is a fried snack and they had recently launched a new masala version...to promote the snack, JWT employed pyrotechnicians who caught fire as soon as they grabbed a bite of the snack and their clothes caught fire thereby demonstrating how spicy the snack really was. Great work by Joono Simon and his team. Joono had also won a Cannes Lion last year too!