Pandas, Deers and Giraffes...all trying to be protected by this campaign for VIDA SILVESTRE in Argentina, a foundation that helps endangered animals. This campaign made me laugh but I dubt the fact that it will work in a way that is desired. I think shock, shame/guilt or compassion are better routes while making a campaign like this...but it does work in definetely stopping me in my tracks & wondering what this was all about!
2 comments:
rather, i think it conveys the message wonderfully. the message is so lucid and universal. just how long can one use shock for such advertising? this one breaks the mould and does it well.
great one, very intelligent point of view. will be an award campaign.
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