Thursday, August 17, 2006

Sleep Kicking!

I like the concept of kicking sleep (i hate sleeping and eating anyways!) to have fun through the day but I kinda have my doubts whether it's such a cool idea for a brand of clothing. This would work well for maybe a Gatorade, a Red Bull or any energy or re-vitalising drink I guess.
Agency: JWT, Paris, France >> Copywriter: Luissandro Del Gobbo >> Art Director: Giovanni Settesoldi >> Photographer: Riccardo BagnoliRetoucher: Claudio Luparelli

1 comment:

Instinctive Traveller said...

yup, it's too much of a stretch. or am i missing some french idiom?