Tuesday, August 01, 2006

Vex as Sex!

Some of you might see this campaign and say "some copywriter tried to use vex instead of sex and thinks it's advertising" and some others might say "hey that's a clever use of the product name in a way that makes it memorable!". I personally don't think this is bad advertising...it might not be great but there's an effort of sorts. It could have been better! Unfortunately, I don't know the agency.


phon said...

it's definitely a cheap shot.

Perspective Inc. said...

I didn't care for it.. comes off as "old", "tired" and "bleh"!