Thursday, September 28, 2006

3 Wise Men?

It's so amazing how a campaign like this can get appreciated in another country. If an Indian Brand did this, you know what they could expect from the markets! 3 Wise Men is a New Zealand Company that manufactures of shirts for men. Their print ads and metrolites featured mannequins doing real things like chundering on their way home after a big night, etc. The campaign was meant to announce 3WM's new store in High St Auckland. The agency here is Ogilvy, NZ.
Credits: Creatives: Josh Lancaster (Creative Director) and Jamie Hitchcock (Creative Director) >> Other Photography: Spid >> Retouching: The Craft Shop

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