Freddy Birdy & Naved Akhtar created this campaign when they were at Mudra several years ago. The duo now have their own advertising agency called 'The Shop' in New Delhi. This campaign won a lot of awards at several fests and is also featured in the Indian Copy Book.
Would you really believe that a campaign like thise would work today? If you really do, then why do we see such less advertising with long copy or even ads dominated by copy these days...a visual and a line seems to be the norm almost everywhere! via