Tuesday, September 05, 2006

Fresh Work from Levi's




After their Cannes winning attempt, JWT is back with a fresh new campaign for Levi's. I was pleasantly surprised because I initially thought this was an international campaign. I'm on the fence on what I think about the idea though. What are your thoughts on the same??
Agency : JWT India >> Creative Director : Ashwini Gowariker >> Art Director : Rajesh N >> Copywriter : Ashwini Gowariker

6 comments:

feroze said...

someone please explain thi one... cos i really don't get it.

drdentz said...

i am with feroze on this one.

Thinks Heyz said...

i think the art is cool per se, and the concept of "don't belong", "different", "unique", "rebel" will work for any denim for another 200 years. but as a whole the idea is just theek. looks bloody good tho.

Anonymous said...

the sequel is never as good as the first one.

Anonymous said...

It's being portrayed as a Levis brand ad. But this wasn't done for the Levis brand, but for a local store down the street, right?

Is that ok or is that considered kind of like a kind of 'scam' ad?

Nellikavu said...

The visuals are from the Rorschach Test which psychologists use to figure out what kind of person you are. I don't know how many people are going to know that (unless you've been to a shrink lately)--not that it matters because this ad, well, you know who--and what-- it's meant for...