Over the advertising years, cleaning agents have used the transparency platform in various ways and degrees, each to demonstrate the cleanest clean. With Clorox Floral, we had to do that and more. Flowerbed positioned the New Floral scent to mimic the presence of real flowers, no matter where you are. So what if you can't see them. If you can smell them, they are there. The 'Do Not Step On The Flowers' sign treats flowers just the way they would be treated in their natural environment.
Title: Floral Scented Clorox >> Client: Clorox >> Art Director: Dinesh Gore >> Copywriter: Lisha Mansukhani >> Agency : TD&A DDB, UAE >> Product Name: Clorox Floral