Maglite Shadows!

Another shadow campaign - this one's for Maglite Torches! I guess this technique should now be considered cliched. Way too many products and way too many categoroies using the same idea again and again. To see other torch campaigns, go here or here!

Agency: Y&R, Singapore >> Creative Director: Patrick Low >> Art director: Patrick Low, Lo Weng Heng >> Copywriter: Adrian Yeap, Rashid Sidek >> Digital Imaging: Gary Choo >> via