This campaign was created by LDV United in Antwerp, Belgium. This campaign was created to stimulate more diverse voting during the elections. The problem in Belgium was that most people tend to vote for the typical, average, white male (of 40-50 years old), while the place has a multi-cultural society.
The aim here was to make people aware of the fact that diverse voting leads to a diverse council. These ads are definetely attention grabbing and I hope they were effective too!
Credits: Stijn Klaver, Bouke Zoete, Tom Loockx >> Creative Director : Werner Van Reck