Wednesday, October 18, 2006

Sony Bravia - PAINT!



What do you get when you combine 70,000 litres of paint, 358 single bottle bombs, 33 sextuple air cluster bombs, 22 Triple hung cluster bombs, 268 mortars, 33 Triple Mortars, 22 Double mortars, 358 meters of weld, 330 meters of steel pipe and 57 km of copper wire together??
It's here! After taking the world by storm with their bouncy balls commercial last year, Sony and Fallon are back with their next piece of brilliance. I completely think that this one is way better than bouncy balls. Go here: http://www.bravia-advert.com/ and see this masterpiece. I hope you love it as much as I do!

8 comments:

Marcus said...

I'm supprised you like it - I'm somewhat disappointed. Because it shows that the buildings are abandoned and the colour doesn't really "grab" the scene - it feels "added" while in the bouncing ball ad, the colour "takes over the world". The only exception is the green explosion in the kitchen. Maybe less would have been more - shooting the ad inside a building would have been a better effect. Maybe.

Hendura said...

Completely blown me away...

Hendura said...

I guess it works differently. If it's the same, why bother making it again. Don’t think it is about dominating colors but more than that... the explosion of colors just overwhelmed you...like no others

Tadhg said...

I have to agree with Marus, it just doesn't work for me, it looks amateurish, regardless of how grand the scale, and also looks quite dirty. I remember seeing the stills and thinking, wow that's going to look amazing, but it feels too forced and aware of the impact the previous version had...

Tadhg said...

I have to agree with Marus, it just doesn't work for me, it looks amateurish, regardless of how grand the scale, and also looks quite dirty. I remember seeing the stills and thinking, wow that's going to look amazing, but it feels too forced and aware of the impact the previous version had...

advertising student said...

I don't understand...

Are they advertising their SKY HIGH BIG BUDGET?

Instinctive Traveller said...

ah! so you think bouncy balls isn't forced, but this one is. isn't that a paradox? if the bouncy balls was about colour and fun, this one's about colour and 'wow'. that works perfectly for me. i'm surprised you that people are disappointed.

Anonymous said...

well, it seems like an ad for a paint brand. "explosion of colours" it is, but i find a weak relation to the product.