Wednesday, November 22, 2006

The Reader's Book Shop!

Maps, Maps and more Maps...I think Maps are the next equivalent to Swiss Knives or Russian Dolls in advertising. So many campaigns that have just over-used the concept that they just don't appeal anymore! And even then, we keep seeing more of them everyday. Maybe the jury at the Cannes has an instant appeal for them??
Agency: Ogilvy & Mather, Mumbai, India >> Creative Director: Sumanto Chattopadhyay >> Art Director: Heeral Desai, Mansi Kotian >> Copywriter: Sukesh Kumar Nayak, Hemant Sharma, Pratap Manohar >> Illustrator: Heeral Desai, Sukesh Kumar Nayak, Mansi Kotian, Pratap Manohar

1 comment:

heyz said...

i quite like the idea. (i really wonder if these books have reached the icy greenland or the deserts of africa and china as the ad claims, but that much license i'll give)
but it doesnt convince me to read a book. it only convinces me that books have a wide reach. thats half the job done.