Wednesday, November 22, 2006

SoL Beer from Brazil!




A series of 4 ads and one media innovation in magazines for SOL Beer by Fischer América, São Paulo, Brazil. A very refreshing campaign here! Wish the beer is just as great. Thanks to Daniel Coelho and Arturo De Albornoz for the info.

4 comments:

Daniel Coelho said...

This ads have been made to promote the beer here in Brazil and the agency behind this is Fischer América, São Paulo.

You can see more print ads (5 in total) here:
http://www.ccsp.com.br/busca/busca.php?SearchArea=novo&t=sol+fischer+merel+jader

Z. said...

this is from Brazil ;)

Arturo de Albornoz said...

Sure! This is not the mexican campaign. It's about some ironies. The creative idea is from Lowe Mexico and maybe the brazilean office had worked the adaptation.

Arturo de Albornoz said...

Sorry. Yes, Lowe had not worked the adaptation.