Thanks to Aleix Bou i López from Contrapunto, BBDO. A Spanish foundation created in defence of the animals, wanted to promote adoption and to find sponsors for their annual summit. They needed pictures of people with their mascots. So they sent an email to some friends and colleagues asking for them and suddenly the campaign became a viral. They received hundreds of pictures from all around the country. Sadly, they had to break them!
Lots of people break relationships too easily. Every day thousands of animals are abandoned and sacrificed. Sponsor it for only 6 € per day or adopt it. It needs you.
Agency: Contrapunto Barcelona >> Client: F.A.A.D.A Fundación >> Creative directors: Tomás Oliva / Manuel Padilla >> Copywriters: Emma Piquer / Aleix Bou >> Art directors: Deny Zatariano / David García