Friday, December 08, 2006

Lego from China!



Does anybody even remotely relate to this campaign?? The idea itself feels so shocking and insensitive to me! what were they thinking?
Agency: Saatchi @ Saatchi, Guangzhou, China >> Creative Director: Polly Chu >> Art Director: Darren Cheung >> CopyWriter: Black Wu

5 comments:

Daniel Del Toro said...

I agree. It's a bad concept. Not just the insensitivity of the photographs, it's not even pleasing to look. And it's a claim the product cannot live up too.

Anonymous said...

Disgusting. It's a fake. The agency and Lego have denied involvement.

Anonymous said...

It's a fake. The Agency and Lego have publically denied involvement.

filter said...

It's a fake, http://adsoftheworld.com/blog/operation/apology_letters_for_lego

morph said...

They're fake. Just read about it on AdRants. Check the apologize letter at Adsoftheworld.