From all the different elements of Graphic Design, if there's been one single aspect that stunningly fascinating and extremely good to look at and create, TYPOGRAPHY it must be! I've always been amazed at how some of the finest and most awesome looking work is possible with words and letters and them alone. Whoever said that advertising works best with a visual still hasn't seen these. Simply fantastic stuff. Absolutely mind blowing, I must admit!
How do you reach lots of agency creatives when you've got a tiny budget? Put your message on something they stare at all day long: the wall. This makeover of the traditional 'studio pin-up' calendar not only demonstrated Taylor Lane's expertise in typography, it also acted as a perpetual reminder of them throughout 2005 while refreshing itself every month. It was controversial; it provoked comment and created a 25% increase in turnover from existing and new clients.
Agency: LIDA, Great Britain >> Credits: Creative Director(s): David Harris >> Copywriter(s): Peter West >> Art Director(s): David Harris >> Photographer(s): N/A >> Illustrator(s): N/A >> Other(s): Typographers: David Harris; Justin Shill; Stuart Addy; Jan Hansen