Ogilvy, Mumbai is the agency behind this campaign for a health drink named bournvita. Sure to work with the kids because I know how badly I wanted to be Superman when I was Six! To see my name in that font would have been like cloud nine. This one should be extended into a Direct Mailing Exercise where the message is customised so that each could feel as great and try the Bournvita Power! I think it would work well, what say you??
This campaign from Ogilvy for a gym named "my body" is a little convoluted! I think its a campaign but its strange coz' each of these ads look like they are from different campaigns. The ads don't seem to have that general campaign feel to them. Is there a rejoinder that anybody can see to make sense out of this campaign?
This funny campaign for a non-alcoholic drink done somewhere in South East Asia (Thailand, I think) had me in splits for a while. The brand promise is that it will make others around you look fat. I could think of lot more extensions of the same thought but I'm sure they chose two good ones (rather popularly known ones) and did these. :) 
JWT Bangalore often comes up with some superb work across all its various clients. This campaign for Levi's Slim Jeans is one such example. Amazing work with absolutely minimal budgets.
As a copywriter, I clearly remember the number of times I have cribbed about the client asking for a campaign when he/she does not have the budgets for a photo-shoot and other production services. Well, I guess what you need is an idea and not the money. This campaign proves all that abslutely right!
This campaign has such lovely art direction that I'm convinced that it would compel me to buy a pair of these if I was a girl or a woman. I'm of the general opinion that advertising cannot sell products! An ad needs to convey the message that a certain product or service exists and it needs to bring a customer to the store to examine that product or make a call to enquire or any such action and the ad has done its job. 
I found this ad a little forced to start with. I know that lots of ad campaigns use aexxageration as a ploy but maybe I'm a little too sensitive when it comes to human lives coz' this one somehow lowers the importance of the situation, if you get what I mean! Firefighters = Heroes and a hero will always give up anything to save my life, sorry guys, this one is a little too exaggerated for my belief!
This ad for Chupa Chups (Sugar Free Version) by DDB spain simply rocks! Sooper.
Well, put your hands together! these guys have done it again. I clearly remember the first time I saw the TVC on the boob-tube, i had goosebumps. Somehow, the print does not evoke the same response from me.
Me & my partner came up with this creative that was published a few days ago. It was done for a store that sells curtains and home furnishing in Chennai. I don't think the art is as great as we would have liked it to be but I guess the idea is still there. any feedabck from all you lovely critics out there? would you have done this ad any differently? I'd love to know!
OK, I know that this is an old campaign, but I had to put it up coz' I love the art direction so much. I can imagine the amount of photoshop that has gone into a campaign like this. Amazing. For those of you who don't know Club 18-30 is a getaway for adults.
It takes a great sense of dedication to your craft to come out with such work time and time again. The whole strategy of "selling diamonds to a man", that's an idea that desrves a hat-tip. Pure and absolute genius!
Found this simply stunning piece of packaging online. I think it cuts across almost every language in the world and works across nations and conveys the message every single time. All attributes of work that is hard to come by more often. Whoever did this, you're amazing at your job. Keep rocking!
yet again, all 3 visuals looking the same? anybody agree that this should have been a one-off ad? Seen one, seen them all!
Is this a one-off or a campaign? I think it's a campaign. No idea which agency too. But nice idea.
Found this weird ad for a Nasal Hair Remover on Adverblog.com today. This ad struck me like a bolt. Is this a scam ad or a scam product? I never have used one of those things and never knew one such thing existed, pretty strange, what do you think??
This campaign for Extreme Bike, Munich was done by an agency called Start in Munich. It's got some amazing art direction but I really dont get the idea and the fact that it has such a twisted headline too. One of my creative directors once advised me that an ad should never have a twisted headline along with a twisted visual. That way the reader gets none of it. This is probably the best example of that. 
Great campaign. No denying that at all. One look and everybody knows the product benefit but then, I still have a problem with the fact that all 3 ads in the campaign look like one. Does one need 3 ads or should it have been a one-off? What's your take on the whole thing?
I have always believed that the greatest way to do an ad is to talk to the customer without telling him I am an ad. That whole point of talking to him when he's least expected to be spoken to. That kind of response is simply more memorable than advertising of any other kind. This Guerilla Camapign from McCann Erickson for Durex does exactly that. Can we have more stuff like this please!
Found this nice campaign for the quietest vacuum cleaner in its class : Siemens done by Scholz & Friends, Hamburg. I like the clarity in the way silence has been addressed. I can think of several other ways in which the campaign could be extended and it works very well because silence is a factor when it comes to buying a vaccum cleaner. It may not be the most important one though. But I guess these still work. Nice stuff.Nothing is a scam ad if we were all lawyers. Or if we were all in an artistic village. According to the legal definition, a scam is something that has a fictitious advertiser or something that has not been released even once by a non-fictitious advertiser. Till this scam of a definition is changed, of course almost no ad is a scam! How long are we going to fool ourselves?
Today, except for some fools who insert ads for fictitious advertisers, most people at least ensure that the advertiser exists. It takes nothing to get one release of an ad today. There are friendly newspapers and channels all over the place. There are understanding clients who are generally happy to lend a signature to prove authenticity as long as they are on talking terms with their agencies. It's called motivation sometimes!
I blame our award system for this stupidity. Almost every award system (Effies is something we have created to assuage our conscience) has no clue or way to differentiate, respect or glorify an agency only on the great work done for the crores and crores of rupees clients actually spend! All they have is categories! A Balbir paasha aids awareness campaign, which put the fear of god in millions of merry bonkers, is judged along with a clever, oh so clever, non-smoking ad spoofing the Marlboro man whose existence few in this country are even aware of! And it's supposed to make the universe stop smoking! Ha ha ha ha ha!
And it wins at Cannes! Ha ha ha ha ha ha ha! A thanda matlab Coca-Cola needs four posters and print ads that wouldn't sell 1 ml of coke to make it eligible for a multi-media campaign category or grab the attention of an ignorant western jury seeking quaint Indian slants that they can understand. We must open up our awards to all artists of the world. After all their work works to sell a product creatively as much as our legal scams! So what if they don't belong to the AAAI or are called advertising agencies? Oh shit! I forgot. It's the legal definition we are concerned about! Sorry! Sorry!
R Balakrishnan, executive creative director, Lowe India
In India, we hardly get to see work that it is technically brilliant in terms of the finer elements of art direction like typography, great design or really bizzare art. Which is why I really like the art on this campaign for Perri Alley by Onepointsize. The campaign is a little old but still looks stunning. Great work! 
OK. Finally an ad that has no great art flip or amazing photography but still made me stop and wonder what it had to say. I still don't like the layout a lot. But maybe, it's the way it has been executed that made me stop in the first place.
This Campaign for Victory Compact Binoculars has some really cool art effects. My only doubt was whether each of these frames were randomly generated or had to do with a certain sequence. For example a giraffe, a horse and marilyn manson have no co-relation to each other. Unless I'm missing out on something more important out here.
And staying with the series on onepointsize, here's an ad that recently picked up a few awards for its photographic brilliance. Mr. Sharad Haksar has surely done some mind blowing camera work out here. This ad is for a hair stylist named Racheal.
Does anybody here get this. It's an ad for Walls Ice Creams but what is it saying. I don't really know.
Found this at Abdul Rehman. I love the way the idea has been expressed with a lottle thought process and some great art. Can we see more of these!
Found this ad for Air Deccan at agencyfaqs. I'm still in two minds about whether this is as great as most people think it is. What do you think?
A few months ago, my reactions on seeing a campaign done by RMG david on the platform of killing a tree = Killing a human were the fact that this would be the core idea of all ads (atleast ninety percent of them) this year. It looks like I haven't been wrong entirely!!
Look at the numerous examples below:
A) Ad for Singapore Environmental Council by Crush, Singapore.
B) Campaign for WWF (featuring the family tree made with animals)
C) The RMG Campaign itself (you never just kill the tree)
D) And finally there is this ad. (I have no clue about the advertising agency behind this ad, does anybody know?)
Can anybody see the trend, or is it just me still nursing a hang-over from new years eve??
