Friday, June 30, 2006

Lingerie in the UAE!

Lingerie brands in some gulf countries are not allowed to show their products!! So, most lingerie ads are blacked out using markers! Here's a press ad that shows you how 'wonderbra' takes advantage of this.

World Cup in The Age!




A really nice press campaign to promote the World Cup. This campaign was done by an agency called Samuelson Talbot in Melbourne, Australia. Team:: Damien Kelly (Copywriter) >> Dave Oke (Art Director) >> Photographer (Jesper Nielsen)

BBC does an Ariel!




This campaign for the BBC reminded me of this one done for Ariel in India by Saatchi & Saatchi. I also get the feeling that the frames used in the BBC campaign are not as dramatic as they could have been. I guess the choice of available images could have been the problem here. Good effort though!

HSBC LBA - Cannes 2006!



A Silver Winner from Cannes 2006. JWT, Argentina is the agency behind this press campaign for HSBC LBA Insurance.

VISA Ski Cannes Winner!



Get Protection!



Agency: DM9 Jayme Syfu

Campaign for a lingerie & sex toys store



Agency: Saatchi, Switzerland >> Creatives: L. Crudgington, J. Freuler, F. Bry >> Photographer: L. Di Orio

PS: Did they actually shoot ths stuff?? The photoshop is rather weak!

British Council - Learn English!



Dalbir Singh, the creative director from Ogilvy, Budapest ent in this campaign for The British Council. After watching this campaign, I somehow couldn't help feeling that these ads were making the main message of learning english becoming frivolous.
These ads do not make me think that the message is a serious one! May be it is just me or is that a feeling you get too? See more of Dalbir's and Ogilvy, Budapest work here, here and here.

The ghosts at Cannes!

I found this really nice guest article at agencyfaqs.
Thought I should share it here. Hope you enjoy it too!
Where are all these ads from India that have been shortlisted or won Gold at Cannes?
Have you seen them?
No? Neither have I.Oh, the ad ran you say?
Sometimes an ad may have run in one medium on a very limited scale and it doesn’t necessarily mean it’s not a scam ad.
Even if an ad legitimately runs on TV, if it is aired once on some obscure channel at midnight with a 0.000314 rating, what would you call this TV commercial?
In the process, a small client doing outstanding work suffers as his legitimate work, too, is seen as a ghost ad.
But you just can’t go wrong with the big global brands.
Ghost ads range from obvious fakes never approved by clients to ads that technically qualify because they ran once, sometimes at the agency’s expense, simply to be eligible for ad show Truchos (as the Spanish call them) or “fantasmas” (as the Brazilians refer to them). They serve as an outlet for frustrated creatives subjugated by the bean counters posing these days as advertising professionals.
You sat for a zillion hours in mind-numbing meetings all through the year, you wrote headlines dictated by the client's wife’s third cousin, you increased the size of the logo by 5000%, you tossed screaming starbursts around your layouts like confetti.
So they throw a bone. Cook up a ghost ad for Cannes. (A business that generates millions of dollars in profits. More than the billings of a mid-size agency.)
I would even go so far as to say it is okay to indulge in this huge self-congratulatory exercise, but please spare us all the interviews galore in the media.
Nobody is perfect. Let him cast the first stone he who has not sinned. There are shades of grey and all that.
However, don’t delude yourself into believing you are doing truly outstanding work. As the Bard said, “To thine own self be true.”
When the Roman Empire was in its decline, power-crazed senators had gladiators fight at the Coliseum to distract the people from the ills that plagued the government.
Cannes is advertising’s Coliseum. All of us need to be like Spartacus, who famously led a slave revolt and refused to fight for the powers that be.
Or we can go about our old ways and, like the gladiators, say, “Ave Caesar, Morituri Te Salutant (Ave Caesar, Those About To Die Salute You).”
(The writer is a creative director with an agency called The Flea in Mumbai, India. You can write to him at sshibad@fleaglobal.com)

Bucktown Attitude!




Thanks to Vince Soliven for sending these ads done for Bucktown Fitness in Chicago. According to him, this is a "No Bullshit" type of gym....sort of the Anti-Crunch Gym type of place where people go to workout, and just that. I like the attitude these ads portray!

INOVA Torch!




This campaign for INOVA by Ogilvy & Mather, Thailand was a press winner at Cannes. I find it a wee bit bizzare but it does grab my attention due to that. I wonder what were the other frames they thought of before settling on these!

Nike Wins At Cannes '06



Tuesday, June 27, 2006

A Wilkinson Shave!



Yes, this campaign by JWT, Paris won a Silver Lion in the Outdoor Category. I like the fact that these ads look funny and also deliver the message of how precise the razor is. I wonder if anybody wants to co-ordinate their facial hair with their clothes though!

Monday, June 26, 2006

Cannes Young Creatives '06




The four ads above are from Argentina (Bronze), Poland (Gold), New Zealand (Silver) and Finland (Bronze) respectively. They are all winners of the Cannes Young Creatives Contest. The brief this year was to create a print advertisement to motivate the public to support the ICRC or the National Red Cross and Red Crescent Society either through donations or volunteer service.
I personally like the ad from Argentina that won a Bronze. I think most will prefer another one! Overall I feel that this years 'Young Gun' Winners are a drop from the regular high standards from the years before.

Amnesty International



Energizer Fatso!

This poster for Energizer done by Naga DDB, Malaysia was the winner of a Merit Award at the One Show. I really like it because it delivers the message and is funny at the same time. Notice the interesting use of a fat kid!

Sharp Clothing from Texwood!





Merit Award: P.O.P. and In-Store - Campaign >> Art Director: Shannon Tham, Gary Tranter >> Copywriter: Matt Cullen >> Creative Director: Gary Tranter, Matt Cullen >> Illustrator: Terry Batty (Centro) >> Photographer: Wing Shya >> Client: Texwood Ltd >> Agency: Ogilvy & Mather Asia Pacific / David , Hong Kong / Hong Kong

Spaghetti Western Style!




Agency: Unknown. Winner at the Epica Awards in 2004.

Durex @ the Cannes!



A Cannes Gold Lion Winner for Durex done by Lowe Bull in Cape Town, South Africa.

Patli Galli - Hindi Ad!

I really don't know how many of you appreciate ads in Hindi but if you do, you'll find this great! It talks about December and what happens in Indian Advertising Agencies at that time. By the way, does anybody know which agency did this?

:: TBWA ::

I know, I know! It loked so much like the PS2 ad that I almost skipped it from my mail box! Well, thisis actually an average idea made to look superb with good art direction and some great photography! I think it's a good attempt at self promotion.

IWC Big Watch

Now, that's an absolute beauty of an idea done by Copywriter, Susanne Härtwig and Art Director, Simon Hiebl from Jung von Matt/Alster. Pictures of the Big Pilot's Watch are attached to the straps in buses enabling commuters to easily try it on the way to the airplane. Simply brilliant!

Give us your BLOOD!

Tim Yang from Dentsu, Malaysia sent me this ad done by few of his mates for a blood bank. I think it's an idea I have seen before but I am not very sure! Nonetheless, Nice work!
Copywriter: Woei Hern >> Art Director: KC Aui >> Creative Director: SP Lee >> Agency: Dentsu, Malaysia

Saturday, June 24, 2006

The Condom Store!


2 really bold posters for the condom store that tell you what to do if it is the end of the world. The second poster reminds me of another poster done earlier with instructions in case of a flight emergency...can't recollect which brand though! If anybody knows the agency that did these, leave a comment!

Kill Bill in the Elevator!

Old is Gold - Cannes Winner!




Dinopolis!



A campaign for Dinapolis - A Dinosaur Theme Park/Museum. Winner: One Show Merit Award.

Friday, June 23, 2006

A few single winners from Cannes '06!



Agency: LODUCCA PUBLICIDADE, Brazil :: Silver Lion


Agency: DDB, Mexico :: Silver Lion

Agency: Ogilvy & Mather, United Kingdom :: Silver Lion


Agency: TBWA, Paris :: Silver Lion
Agency: TBWA Hunt Lascaris, South Africa :: Bronze Lion

Cannes Print Grand Prix '06

This was the ad that won the Print Grand Prix at Cannes '06. Another let down! I don't even know how many of us will see the Submarine there...did you? All said and done, I don't think this deserved the Grand Prix, there were so many others ads that were brilliant!



This is a poster campaign that Blattner Brunner did for a toy store in Pittsburgh. And yes, it was done before the Grand Prix Print winner featured above!

Apollo Tubeless Tyres by JWT, India

As simple as simple can get! This is again great stuff by JWT, India. Winner of a Merit award at the One Show and a nomination at Cannes 2006 too!

IAPA by Ogilvy & Mather



This campaign for the IAPA (Indian Association for Promotion of Adoption and Child Welfare) by Ogilvy & Mather, Mumbai is definetely its most celebrated campaign in recent times. After wining at the One Show, the campaign has also won a Silver Lion in the Press: Public Awareness Messages category at the Cannes Advertising Fest recently.
The campaign features little children printed on an acetate sheet and the pages next to them show 2 drastic ends of where the kids could be. Like on a bed at home or on the streets, studying or working on the street or working on a construction site or playing with play blocks at home, etc.

Harley, Harley, Harley!



Winner of a Cannes Lion and a Merit Award at the One Show, this campaign by Art Director, Mike Groenewald and Writer, Konstant van Huyssteen from Ogilvy, South Africa tells you the power of a Harley Davidson in style!

JAM from Delhi



One more campaign by Ogilvy & Mather, Delhi that won a Merit Award at the One Show 2006.
Art Director: Mohit Tomar >> Copywriter: Nikhil Pandey >> Creative Director: Emmanuel Upputuru >> Client: Shipra Estate Private Limited

Absolutely Clean!

Another Merit Winner at the One Show 2006. This was done by Saatchi & Saatchi, Mumbai. I somehoe believe this should have won. One look and absolutely anybody on planet earth knows what I want to say! This is really good work.

Plant More Trees!



One Show Merit Nominee, this campaign was done by Ogilvy & Mather, Mumbai for the Hindustan Times - An English Daily.

Ewwwwww!

F%*$, that is so DISGUSTING! I don't really know who or where or for what this liquid soap dispenser was made for but I find it extremely putting off! More reactions, anyone?? I doubt anybody would like this!

Block by Jontex!

After the amazing innovation in the loo, Jontex - the brand of condoms is back again. McCann Erickson did this amazing execution in the middle of football matches in Brazil. Now, what better way to show what a condom can do!

Chupa Chups Cannes Gold Lion - Outdoor



Category: Sweet Foods & Snacks >> Advertiser: CADBURY SCHWEPPES >> Product or Service: CHUPA CHUPS >> Entrant Company, City: GEORGE PATTERSON Y&R, Melbourne >> Advertising Agency, City: GEORGE PATTERSON Y&R, Melbourne >> Creative Director: Tony Greenwood >> Copywriter: Julian Schreiber >> Art Director: Peter Hibberd

Thursday, June 22, 2006

Outdoor Grandprix @ Cannes '06





This campaign for Tate Britain was the Grand Prix winner at Cannes '06. One look at the other winners and you'll probably realise the loads of other work that could have won! I think it is mostly about sensibilities. If an international jury from across the world chose this then may be there is something that many of us wouldn't understand. Atleast I didn't get this campaign! Can anybody explain??

Category: Corporate Image >> Title: HUNGOVER >> Advertiser: TATE BRITAIN >> Product or Service: MUSEUM >> Advertising Agency: FALLON LONDON >> Country: UNITED KINGDOM >> Creative Director: Richard Flintham >> Copywriter: Juan Cabral >> Art Director: Juan Cabral >> Typographer: Ginny Carrel >>

Lynxjet @ Cannes '06




Fresh Bronze Outdoor Winners from Cannes '06, this campaign for Lynx was done by Lowe Hunt in Australia. The campaign also won a Promo Lion for effectively being used to launch an airline!! I love the attitude these have!

Wednesday, June 21, 2006

CPAA History!



This campaign by Leo Burnett, Mumbai (Not 100% sure) was a shortlist at the One Show in 2006. One of the characters is Adolf Hitler, what about the other two. History was never one of my favorite subjects, somebody help!

MADD Names in Minneapolis!



A very carefully thought out campaign by Clarity Coverdale Fury in Minneapolis for MADD (Mothers Against Drunken Driving). Look at the painstaking detail that each incident has been expressed in. The execution of these posters in this way not only makes them interesting but memorable as well. Lovely work here!

High up in the air!



A really cool campaign for Nestle Milo done by 2 of the most famous advertising guys on the planet - Sonal Dabral and Neil Flory. For those interested, Ogilvy Singapore won 3 awards at the One Show this year. The last ad with the football did remind me of a TVC for milk making bones stronger done a few year ago!

Save Save Save!



A campaign for Greenpeace that asks us to save the planet before it's too late. Another winner at the One Show 2006.

Superbly Slim!

I don't know the agency that did this print ad for the slim range of Olympus Cameras but I love the idea! Is this Ogilvy, Singapore?

Smoker's Grave!


This life-sized poster done by Everest Brand Solutions, Mumbai won a One Show Silver recently. The posters were stuck on the ceilings of Smoking Areas which gave them the impression of being inside a grave!

Clean Hands by Pizza Hut!



A bizzare campaign by Pizza Hut telling its customers to wash their hands before a meal. South East Asia yes, but do you know the agency that did this campaign??

Band Aid Heals!



If you know the agency, please comment!

Zoom!



Ogilvy & Murphy!

Ogilvy sure knows how to keep its new Creative Directors happy. And, how to make scam work win at award fests in the guise of actual work!

Tuesday, June 20, 2006

More Con-tract?



The first billboard featured above is Contract Advertising's Second Nomination at Cannes 2006. The billboard below is a one that was done by SSC&B (they did it a few months back). According to sources, something similar was also done by Rediffusion in Mumbai. Looks like 2 many co-incidences at the same time, anybody smell a fish?

Con-tract Advertising?


The first ad featured above is Contract Advertising, Mumbai's nomination at Cannes 2006. The billboard below features a famous American Lung Association billboard that won several international awards including a D&AD. Co-incidence or not, your guess is as good as mine!

Reflections Unlimited!



Agency: Saatchi & Saatchi, New York

Yellow Circle from Singapore


Dentsu Young & Rubicam in Singapore made this print ad for Hachi Tei Restaurant. The headline reads "BREAKFAST SERVED DAILY". I am assuming that the yellow circle represents an egg yolk, can anybody confirm if that is the idea?

Economist @ the One Show 2006


Two more creatives for the Economist Campaign that picked up Merit Awards at the One Show 2006. These were done by Ogilvy & Mather, Singapore.

Ray Charles Memorial

Lowe, Dubai created this black and white print ad for Jumeirah Music Equipment.

Macy's One Day Sale!



Art Director: Raj Kamble :: Writer: Stephen Lundberg ::
Creative Directors: Fernanda Romano, John Hobbs, Peter Rosch, Mark Wnek ::
Photographer: Michael Webber, Stuart Tyson ::
Client: Federated Department Stores ::
Agency: Lowe New York / New York ::
This campaign also won a Merit Award at the 2006 One Show Showcase.

AC Delco Shock Absorbers



Bates Singapore Pte Ltd., Singapore for AC Delco Shock Absorbers. Winner of a One Show Merit Award in 2006!

Darna Mana Hai!




A series of 4 posters to promote 'Darna Mana Hai' - a hindi film. These posters were by Leo Burnett, India. The film had 6 short stories woven to lead to a common ending.

India at Cannes 2006!

A record 58 shortlists across the six categories:
- 24 in Press
- 23 in Outdoor
- 6 in Media,
- 3 in Direct
- 1 in Promo
- 1 in Radio.
In Press:
JWT India - 6 entries shortlisted
O&M India - 6 entries shortlisted
McCann Erickson - 3 entries shortlisted
Ambience Publicis - 3 entries shortlisted
Grey Worldwide - 3 entries shortlisted
Leo Burnett India - 2 entries shortlisted
Contract - 1 entry shortlisted
In Outdoor:
McCann - 7 entries shortlisted
O&M - 4 entries shortlisted
Mudra - 2 entries shortlisted
Rediffusion DYR - 2 entries shortlisted
Contract - 2 entries shortlisted
Vyas Giannetti Creative - 1 entry shortlisted
Ambience D'Arcy - 1 entry shortlisted
Lowe - 1 entries shortlisted
Leo Burnett - 1 entry shortlisted
Adfactors - 1 entry shortlisted
Everest - 1 entry shortlisted
In Media:
Madison - 3 entries shortlisted for P&G, Cadbury and Marico
MindShare - 1 entry shortlisted
Mudra - 1 entry shortlisted
Burnett - 1 entry shortlisted
In Direct Marketing:
Rediff - 2 entries shortlisted
iContract - 1 entry shortlisted
In Promo:
JWT - 1 entry shortlisted
In Radio:
Rediffusion - 1 entry shortlisted

Sharp with 14 Digits!




An interesting campaign for the new range of Sharp 14 digit display systems. This was done by Lowe, Bangkok in Thailand

Miller Super-Hero's!



A campaign for Miller from Taiwan. The visuals and the idea look very similar to some other campaign I've seen recently!

Heineken New Year

Another ad for Heineken. This one was done somewhere in Taiwan to celebrate the new year. The ad was a shortlist at the Times Asia Pacific Ad Fest!

Monday, June 19, 2006

Twisted Vodka!


A campaign for Smirnoff Flavoured Vodka created by JWT, Bangalore. Shortlisted at the Times Asia Pacific Advertising Awards.

Sunday, June 18, 2006

A bird in hand is worth 2 in bush!

A lot of rubbish takes the name of advertising these days! What exactly is DIESEL trying to tell us here?

A Electricity Farting Cow!!

BIOGAS NORD GmbH, Germany is a medium-sized, independent engineering and construction firm, known and operating nationally, which specialises in the construction of biogas plants for the treatment of farm manure and/or waste material from trade and industry. This ad was an EPICA Winner last year!

More Economist Ads


Energizer Re-incar-nation!

Saturday, June 17, 2006

Football for Nature!

Headline: Every second commercial burning destroys an area of rainforest the size of 2 football fields. At this rate, there will be none standing in 50 years. Agency: Ad Planet Group

It could only be Heineken!

WOW! Bates in Singapore really knows how to give a bottle of beer so much attitude that it almost puts every other superstar to shame! This is probably one of the coolest campaigns when it comes to selling a bottle of beer...
Considering brands like kingfisher, fosters, carlsberg, budweiser, coors, miller light, busch, guinness, corona andso many others...which one do you think makes the coolest ads? any favourites?

mtvtvmmtvvtmmvttvmtvmvtmttvvtmmvttvm!!


Why is Marilyn Manson walking with a swan between his legs? Why is Micheal Jackson feeding a deer?? These 'mtv - made in romania' ads puzzle me! Can you explain them? via

Friday, June 16, 2006

Fitness One Corporate Campaign






Today, my agency 'be positive 24' completed 6 months. Looking back it's been a great ride. On this happy day, I felt like posting our first campaign we shot in late December 2005 even before we had an office of our own!
This campaign was targetted at encouraging the corporate community to work out. The models in this campaign were sourced from various avenues: ballet dancers, circus artists, aerobics instructors, salsa trainers and several other cool people...twas a whole lotta fun!

Nityam Churan Bucket Campaign


This campaign for Nityam Churan was sent to me last week. I really like the idea behind it but the 2 aspects I'd liked to have seen are better photoshop work and improved levels of art-direction. I also think the campaign can look so much better if the frames are further dramatised (more ridiculous situations, may be)!
A passing idea was what if one used famous people instead of regular ones (filmstars, politicians, sportsmen, etc...). Would that make it funnier or would they take away from the concept? Well, maybe someone else has a better opinion to make this campaign a great one...

The Monroe Fart Power!

I like this ad for Science World than the one I posted a few days ago! I remember one of these ads picking up a Cannes Lion too!

Final Cut Hair Salon



via

Bow to the King!

Is the horse bowing before the car because of the Ferrari & Prancing Horse co-relation or is there much more to the story??

Fanatics Book Club - Long Copy!

Freaky Gollum in NZ

A really scary installation of Gollum to promote the Lord of the Rings in New Zealand. If I saw this at night, I'm sure this would be double scary!

Rockaxis Magazine!


I love this campaign for Rockaxis Magazine. Legends may come and Legends may go but their glory will live on...nice art and an equally cool idea make this campaign a classic combination!

Wednesday, June 14, 2006

Jontex from Brazil

Looks like floor graphics in loos across the planet could be the next big thing in advertising! Here's a guerilla effort by McCann Erickson, Spain for Jonex (a brand of condoms from Johnson & Johnson). The headline reads “you do not know when it can be necessary”. This is really interesting!

Mr.Branson gets taller!

Eye Cat-ching!

Everyone knows how much cats hate water, a perfect reason why thry are a part of this cool ad for a swimming school. Nice work. If you know the agency, please comment!

Black Sperm!


Can anybody from China tell me what this ad is for and what the idea behind it is? The black seeds seem to represent sperms! I think it could be an aphrodisiac or something of that sort.

Cool By Heineken

It did not strike me immediately but a closer look made it clear. All said and done, I like the ads in the Heineken Campaign (the one where the shape of the beer glass is formed through other objects) to this one though this one is nice too!

Beauty Can Be Dumb!



Football from Amnesty International

Copy: In this beautiful game, black and white have been always together. Stop racism.

The Amnesty Letterpad from Budapest!


One of the oldest activities of Amnesty International is writing letters with volunteers to prisoners and relevant authorities. Ogilvy Budapest made these special note-blocks, which illustrates in a interactive way what writing a letter could do. Save someone's life. Art Director: Dalbir Singh & Copywriter: Satbir Singh Awards: D&AD 2005 shortlist. via: houtlust

Tuesday, June 13, 2006

Campaign for the Budapest Sun Classifieds



Ads for the classified section of Budapest Sun. Ogilvy Budapest. CD: Dalbir Singh. Team: Istvan + Tamas. Thanks for sending in these Dalbir!

:: Dalbir Singh Portfolio :: Ogilvy, Budapest ::

An ad for the British Council. Credits: Art: Gyorgy Varszegi/Dalbir Singh and Copy: Satbir Singh. Agency: Ogilvy Budapest. Awards: A Silver at the New York Festivals and also featured in the Communication Arts Design Annual.


Featured above is an ad for Tabasco. Art: Dalbir Singh and Copy: Satbir Singh. Agency: Ogilvy, Budapest

The above piece of work was done for the London International. It is a language school. This got a shortlist in One Show 2005. Team: Art: Dalbir Singh and Copy: Satbir Singh Agency: Ogilvy, Budapest

Fresh Work from Fitness One





A recent campaign we did at 'be positive 24' for a health and fitness club named Fitness One. The campaign was spread across outdoor and print media in the cities of Bangalore, Chennai and Coimbatore. The main aim of the campaign was to inform public about the benefits of working out.

Monday, June 12, 2006

Ha Ha Ha!

Football Fresco in Germany



A stunning huge fresco installation at Cologne’s train station, promoting the world cup. The fresco presents 10 football superstars exactly how millions of enthusiastic football fans around the world see them anyway - as real football gods.
The +10-themed art, approximately 40 meters long and 20 meters wide, is the work of Hamburg-based illustrator Felix Reidenbach, who required, in the appropriate Biblical manner, 40 days to complete it.
This pantheon of Adidas endorsers includes Michael Ballack, David Beckham, Zinédine Zidane, Raúl, Kaka, Nakamura, Lukas Podolski, Lionel Messi, Juan Román Riquelme and Djibril Cissé.

Agency: TBWA, Germany. Via: Ad Goodness

Sleep on the beach!

I don't know who did this ad but I think it is for some kind of service that promotes life-gaurds on the beach. Can anybody explain what this ad actualy means??

Oliver Can!



More Guerilla Work to promote the World Cup in Germany. Of all the work, this one looks the best!

Big Football, Poor Idea!

Of all the football world-cup communication I've seen, I think this is the weakest! What's the big deal of blowing up a football and slamming it into a building...it is probably the easiest thing to do! I prefer communication like the others where a medium has been utilised more effectively.

Chair for your Bones!

Another piece where the medium has been used effectively to deliver a message. FCB, Indonesia is the agency that did this.

Blood Bath

Interesting work by BEI confluence communication, Delhi. Copywriter: Anisha Sarin, Art: Bhavesh Kosambia

Hunger!

The next time you feel like cribbing about what's in your lunch box, read this and you'll know how lucky we all actually are! This is truly painful!

The evolution of the CANDY STICK!


Superb work by DDB Spain! Look for these very soon at the Cannes, the D&AD, the One Show, the NY Fests and every other award festival in town...

Soccer World Cup 2!


Well, it looks like there are 2 Soccer World Cups happening! Welcome to the Table Soccer World Cup...Jung von Matt, a german agency has been doing some cool work to promote the smallest soccer tournament on earth. They put these paper flyers around handrails all over the city of Hamburg, mimicking a game table. Great stuff that's cost effective, eye catching and really innovative!

Saturday, June 10, 2006

Small Cat >> Big Cat

A print a for Whiskas Cat Food by TBWA. Seen lots of these actually, big cats, fat cats, cats that pee on tall buildings, cats that have shadows larger than dogs and what not! I think the category needs an upheaval in totality!

Just run!


A funny campaign for a brand of fitness equipment called Wellness. It's fine if this was just brand building but I can't see the ads giving me a real reason for buying the product though I might remember the brand name!

911 PC's

A cool mix of an interesting idea and some good art-direction make this ad look kick-ass!

Fresh Breath by VIVIL





GO Brazil GO!

Well, like I guessed...there's going to be more football than you can ever ask for! btw, do any of you think Brazil s going to win once again?? I think they almost will!

Sexy Burgers??? Ouch!

Well I have no clue if this is spec work, unapproved work, scam work or released work. Even better I have no clue who did it! So please get those reactions in. Sex and Food, i know some people who find that putting off, are you one of those??
Imagine the same ad with the headline Sexy Burgers with Extra Mayonnaise...any better?? And finally, for ages advertising has used women and their bodies as Sex Symbols...something I personally don't appreciate too much! But what I'm curious is what the women feel about this? Women out there, do you have a voice...use it!

The Galileo DPS

A bizzare print ad to depict the power of the Galileo DPS.

The Diet Coke Figure Tee from Kolkatta!

I really like this tee that was created by Bates Enterprise in Kolkatta (I don't know what part of the Coke account they handle). According to one of the creatives (Diptanshu), Coke wanted a tee that would help them push branding and the team decided to do this. Clear example of a team that seems to put its heart and soul into every creative opportunity they get. Great work guys...thanks for the inspiration!

Che Magazine



Headlines:
1) Keep on dreaming of a better world.
2) Squeeze Here Please
3) Women’s Lane
Ché is a magazine from Belgium that focuses on Men and what they’re interested in. Like the women, fast cars, cool gadgets and several others.

Tide Stain Removal Pens!

Simple and absolutely stain free communication from Tide!

Orisco for Salads

A cool way to promote Orisco Olive Oil that is perfect for salads.

It Happens in Paris!



A campaign to promote Paris/Las Vegas as a tourist destination. If you know the agency, leave a comment, cheers!

FIFA from Mudra, Bangalore!

World Cup Fever seems to be catching on with almost everbody jumping onto the bandwagon. Here's one from Peter England by Mudra, Bangalore. You can expect to see more of football advertising in the next few weeks...hope you have a ball or two ;)!

Thursday, June 08, 2006

Smart Farts!

Some of you will say this is cool, a few others will hate it and many others wont even understand it! But the only warning from the creators of this ad is "don't read this while grabbing a bite"!! The team that created this are Soma & Shoneeka from Bates Enterprise, New Delhi. This also won a bronze at the AAAI fest in Goa!

AD??

Is this an ad?? It seems similar to something I saw in a Black Eyed Peas Video. Anybody knows more about this?? Please comment

Monsters @ Home!




A campaign against Domestic Violence by Saatchi & Saatchi, Singapore. I feel these ads would be far effective with a great headline rather than long copy. The visual and the copy here seem to struggle for attention diluting the ad itself! Isn't it?? via: adsoftheworld

Absolute Packaging!










A series of Epica Winners & Shortlists in the Product Packaging Category in the past 4 years. I personally love the Coke Bottles and the Bees Knees Honey

Oh NO! Not Again...






I'm so bored with these typo campaigns that use music bands/artists, films or similar stuff and look or feel so alike. This is the fifth (I happen to create one of them too!) of the lot and it's anybody's guess how many more are in the pipeline. See the other four: HERE, HERE, HERE and HERE!

Maneland Jungle Lodge




I don't have any details about this campaign for Maneland Jungle Lodge. Which agency? It kinda looks Indian! All said and done, one things for sure...these ads make this place look real scary! Balls of steel, anyone??

Hair Monsters!




A campaign for Silk and Shine Hair Potion by Ambience, Mumbai. The art direction reminds me of my childhood days of playing with my mother's hair clips using their teeth as monsters!

Photoshop Magic!





OMG! Whoever did this campaign must be a master/guru/diva at the art of photoshop! So often it's art like this that makes the average idea look fantastic. This public service campaign by Jung Von Matt/Alster with credits to Hans Weishaeupl and Willy Kaussen has some of the finest photoshop work i've seen...superb!

Wednesday, June 07, 2006

Found It!!!





I can't seem to find too many differences between this campaign for Body Sculpting and the one for California Fitness featured below...anybody disagree?

California Fitness



Does anyone know the agency involved...btw, I think I've seen something similar too...Isn't it??

VW Space!



A really cool and funny campaign to demonstrate space in the VW Passat. I like the first frame the best. Those from India, doesn't it remind you of the Economic Times - cat and dog (Power of Knowledge) ad?? Does anybody know where and who did this campaign?

Bifacid is Back!

Thanks to Nima Stillerud, an Art Director from Saatchi & Saatchi, Stockholm in Sweden for sending in this ad for Bifacid. For those interested, here's a previous one which I seem to like better! Which one's your pick??

Learn English!



Thanks to Dalbir Singh from Ogilvy & Mather, Budapest for sending in this campaign done by them for the British Council. Credits:: Creative Director/Copywriter: Dalbir Singh, Art Director: Krisztian Kis

WWF in China





Does every agency in the world do advertising for the WWF? Well, it looks like that is a fact because I see so many campaigns of theirs around. This one's from somewhere in China. If anybody can help with a translation, it would be great!

Six Feet Under Party!

It's a Quattro!!




Agency: If you know, please comment!

Opaque from Germany!



Can somebody explain the idea behind this campaign for opaque stockings by Ogilvy & Mather GmbH, Germany?? Me confused! via: coloribus

Saturday, June 03, 2006

Revive in Bed!!



Picture Perfect :: Top 10 Production Houses ::

Their well of imaginative thinking never runs dry, and they manage to churn out optimum output 365/12. But it’s the quality of their work — the critical factor that separates the creative from the clutter — that sets them apart. Here are the men (and women) who turned on the magic
1) Prahalad Kakar - Genesis Films
Bang on target! The relationship between fun, masti and good work at Genesis just refuses to stop. With Prahlad Kakar, the maverick, multifaceted ‘madman’ of the ad world at its helm, Genesis has literally nowhere to go - but stay at the top. Here’s what brought them good cheer this year: 7 Up Curvy; Maggi Tomato Ketchup; Bank of Baroda; Nestle Orange 100%; JK Lakshmi Cement; Parachute Aftershower; Kit Kat; HDFC Standard Life Insurance.
2) Prasoon Pandey: Corcoise Films
THE PRODUCER - director duo of Cyrus Pagdiwala and Prasoon Pandey seems to have got the formula for success right. It’s only been a short time since inception, but Corcoise is no stranger to awards; this year too, the production house bagged quite a handful at the Abbys. To name a few: Toyota Innova - Best Director - Silver, Best Performance (Actor) - Gold, Best Editing - Gold; SBI - Best Financial Advertising Campaign; Fevicol - Best On-going Campaign of the Year; Anacin - Best Performance (Actress ) - Silver; Franklin Templeton.
3) Rajiv Menon Productions
MENON’S name has been associated with a number of leading brands like Airtel, Colgate-Palmolive, Titan and Raymond. This association seems to have helped pump the adrenaline of the production house. Leaping five places to capture the third spot, Menon’s films include: ICICI Prudential; BRU; Raymond; Parachute Advansed Hair Oil; Brooke Bond Red Label; Vatika Saffron Soap; Ujala Supreme; Clinic Plus; Nescafe Classic; Emami Fairness Cream.
4) Chatterjee & Ghose: White Light Films
Shy guys White Light SLIPPED a place but White Light’s still safely ensconced in the Top 5. They may shy away from publicity, but the no-nonsense work of Subir Chatterjee and Namita Roy Ghose manages to garner enough attention from behind-the-scenes. Here are the ones that hogged the spotlight: Orra Heritage; UNHCR — Office, Child and Marital Abuse; Lifebuoy; World Literacy Day; Monster.com; Kissan Squash; Lakme Hairnext; Tanishq; Boroplus Body Lotion; Medimix Soap.
5) Prakash & Sneha Verma: Nirvana Films
Thanks to Prakash Varma’s good directorial work, Nirvana continues to impress. Awards at the Abbys, the Big Bang and the AAAI have helped the production house stay put at the No 5 spot. Its Greenply commercial was the most visible one, with a gold each at the Abbys and the Big Bang. Nirvana’s famous five are: Greenply — Gold at the Abbys and the Big Bang; Mirinda — Silver at the Abbys and the AAAI, Gold at the Big Bang; Hutch Delhi Half Marathon 2005 — Silver at the Abbys and Gold at the Big Bang ; Hutch Manners — Bronze at the Big Bang; Suzlon.
6) Gourisaria: Black Magic Films
BLACK Magic cast quite a spell on the international audience this year, with its TVC for Happy Dent and the public service film, Friends Without Borders. Happy Dent was the only Indian film shortlisted for the finals of Cannes 2005, while its variant, Happy Dent International, was released in the UK, Scandinavia and other European countries. Friends Without Borders also has the credit of being the first Indian public service film to be telecast by CNN Pakistan. Here are the ones that helped: Happy Dent; Happy Dent International; PSA Campaign — Condoms; PSA Films — Breast cancer, Lung cancer; Band-Aid; PSA Film — Friends Without Borders; Videocon; World Gold Council; Leela Kempinski; Parle Marie; Chlor-mint; Coke.
7) Pradeep Sarkar and Team: Apocalypso Films
Apocalypso has jumped five places to take the No 7 spot this year — probably it is Pradeep Sarkar’s spontaneity that’s helped the production house in its ascent. Some of its notable campaigns are: Kurkure; Rin; Cadburys Dairy Milk; Tata Indicom; Heroes AIDS campaign; Maruti; Parachute Hair Oil; Marico’s Hair N Care; McDowells; Camelia Soap and HDFC Home Loans.
8) Manchanda: MAD Films
MAD Films Down four places, MAD still features at No 8 because of the following campaigns: Bajaj Avenger; Parker Pens; Idea Cellular; Saint Gobain Glass; British Airways; Frooti; Thums Up; Bajaj Discover; VIP luggage; CreamBell Ice-cream; LG; Deutsche Bank; Airtel and Breeze Soaps.
9) Madhvani: Equinox Films
Can do better Equinox Losing its No 6 position, Equinox appears at the bottom of the ladder this time even though its made many of India’s best loved films in the past. It does seem to be a favourite with the cola companies, though, with films for Coca Cola; Pepsi (Oye Bubbly); Thums Up; Tata Indicom; SBI Mutual Fund and Cadburys Perk
10) Ramesh Deo and Team: Ramesh Deo Productions
Ramesh Deo Production collected a total of seven awards — two gold and five silver at the Abbys this year. While filmmaker Abhinay Deo won gold for Outstanding Direction on The Times of India ‘Pakya’ film, his production house won other gongs including Outstanding Music Score for Tata Safari Dicor . Three of the five silver tophies were for Outstanding Editing — one each for Supreme Sunflower Oil, Tata Safari Dicor and The Times of India. Their other work includes: Surf Excel; Tata Safari and SBI.

Cutting Edge Typography!



Some mind blowing Typography out here. I see a similar technique being used for several campaigns these days. But this one simply rocks because of its amazing execution. If you know the agency, please comment!

BaF from Germany!




BaF is the nationwide information and coordination centre of non governmental rape crisis centres in Germany.It was founded in 2002. BaF is a non profit union which has grown out of the Bundesvernetzungsstelle autonomer Frauennotrufe. This organisation had worked as a model project for 3 years.
BaF certainly arranges qualified advice, support and encouragement for women who have suffered or are suffering from sexualised violence, for their families, for confidants as well as for professional supporters.

Kilroy Travels







A series of print and guerilla work for Kilroy Travels by Saatchi & Saatchi, Denmark.

Friday, June 02, 2006

Fresh From Chennai



A campaign for a fruit juice store called Fruitshop on Greams Road by Rubecon Communications in Chennai, India. via: adblather

Smooooooooooooooooooooooth!

More Word-Play!





I find this campaign so so similar to this one! What do you think, isn't it?? via: adsoftheworld

This Great is Work Brilliant!


This is an old one. Almost 4 years to be precise...I think its won a lot of metal the world over...A One Show Trophy, A Cannes Lion, A D&AD, An NY Ad Fest Trophy, An Epica, A Clio and almost everything else under the sun. It remains one of my favourites...work like this comes in great scarcity

The Amnesty International Stamp




Harley for Women!


A funny campaign for Harley Davidson. Quite a surprise to know that HD has bikes specifically for Women or had a campaign for the same! Hey gurl...go kick some lily arse...

The 607 Feline


A campaign for PEUGEOT 607 by BETC EURO RSCG in France. Quite interesting. I somehow vaguely remember seeing a similar campaign by an Indian Car Manufacturer too...does anybody recall it??

Looking Everywhere!



I think this is a campaign for a GPS Service or something of that sort (can anybody confirm that). I also have no idea about who did these ads! Thanks to Victor for sending these in.

Thursday, June 01, 2006

Food that Kills!!




These ads are over-loaded with body copy which some might consider a sin. But i'm sure it's there for a purpose and they all use the same method that products like cooking oil use in India...FEAR! Do you think these ads really work??

condoms @ work!





Agency: King, Sweden. Winner of Epica Bronze in 2005.

Compo Annual Rings




Aaaargh! 3 ads for the sake of doing 3! Kolle Rebbe Werbeagentur could have just done any one of these instead of 3 that have no difference whatsoever!

Wallpaper Tricks




A very different and interesting campaign for Berlin Individual Wallpaper done by Leo Burnett in Germany. I like the visual treatment and the tricks the visuals play with your brain...good stuff.

Nike Swimwear from Italy



This campaign for Nike Swimwear was done at ACOMUNICACIO, an agency in Spain. I somehow don't think too much of it...considering all the brilliant work Nike's down in other parts of the globe. But that does not mean its bad either...I'm a fence sitter on this one!

Horsing Around!

Red Cell Spa from Italy is the agency behind this print ad for Yamaha Marine Motors. Winner of a Silver Epica in 2005.