Ben's Big Socks

Well, now you know how to get santa claus to give you more this christmas! But what would you do with socks this big other than just wait for Santa?? Agency: Creative Juice, Bangkok

Blind Paedophile!

If you pretend to not see it, you could be a paedophile too! Agency: Tonga Workroom, Shanghai

Lighting Up an Idea!

Agency: Far East DDB Company Limited. >> Client: Khaoshong Coffee. >>

Mileage Maze!

An interactive medium to promote a motorcycle called the Auteco Boxer and communicate its fuel effieciency. A huge and long maze game with only one entry was created and once you found your way out of the maze, the copy read '254 kilometres per gallon'. This was again done by The Tonga Workroom from Shanghai, China.

Art & Technology from Mumbai!

Pretty interesting this. AMO Communications in Mumbai, India did this campaign for an online art gallery at www.louvre.com. The site features work from Music & Visual Artists. Log on to know more

Asleep @ Work!

An ad for a brand of sleeping tablets called Lady Americana. The ad was done by an agency called Creative Juice, G1 in Bangkok

Lesser Trees by The Tonga Workroom

Another Guerilla Idea...this one was done by The Tonga Workroom in Shanghai. I don't quite understand the logistics of how this idea worked. Was the greenery we see on the front of the dispenser replaced each day? If it was, the idea would only work in places where I used the tissue paper dispenser every day! Otherwise I'd assume it was always the same. Can you think of an explanation??

Smart, Very Very Smart!

Big Fish!

A very clever ad for a Fish Food Brand called Lico. This print ad was done by an agency called Tonga Workroom in Beijing, China. Never heard of them before!

Gajalee Sea Food Restaurant

A very different and weird campaign for a Sea Food Restaurant called Gajalee at the Phoenix Mills Compound in Mumbai. I'm kinda confused at the exact idea here. Is it all about the smell of fish? Or is it about something else?

AGENCY: Euro RSCG, India >> CLIENT: Gajalee Sea Food Ltd. >> CREATIVE DIRECTOR: Ashok Karnik, Sanjay Khare >> COPYWRITER: Siddhartha Bindra >> ART DIRECTOR: Roshni Kavina

The Axe Bus

A cool guerilla idea by Lowe, Dubai to promote Axe. From outside it loox like that's a bus full of women and a man having a great party! via

Unforgettable Hair!

Tagline: “Unforgettable Hair” >> Agency: JWT, Paris >> Found at: Ad Goodness

Smiles Galore!

I like the attitude these ads by George Patterson, Y&R from Australia portray. While there are loads of ads that are motivated towards making a donation or supporting a cause by showing you shocking visuals or by a clever execution, the tone of these ads makes them very friendly and warm and most importantly relatable. Now who doesn't want to see a smile on a kid's face!

The South East Asian Bandwagon!

If you just heard a loud sound, it might have just been your jaw dropping! Welcome to the impact of advertising from South East Asia. I've always believed that the most bizzare and stunningly creative ideas come from countries like Bangkok, Thailand, Malaysia, Japan & China.

On one hand we have creativity of this kind and on the other hand we have Singapore which I think is the finest places for an advertising professional to be at, especially if you're creative! Neil French, Sonal Dabral, Norman Tan, Masako Okamura, Jureeporn Thaidumrong, Sheena Jeng, the list of ad greats is quite endless!

The campaign was made at Euro RSCG, Thailand. It's a public service campaign for the protection of animals. The headline reads 'They need you. More than 200,000 handicapped animals in Thailand left living a hard life.' Well, if I saw this on a hoarding, it would strike me like crazy! Super cool idea and mind boggling art here!

Seals Moisture

Thanks to Kcaui from Dentsu for sending in this ad. The copy on the pack says: Seals moisture in to prevent dry skin.

Kampo Bubble Wrap!

Thanks to Kcaui from Dentsu for sending in this Guerilla Ad for Kampo. A medication that helps you release acidity and gas. This bubble wrap poster was a demonstration of how the product worked on the body. Interesting stuff here

Towel Tissue!

Agency: Publinet Advertising, Dubai >> Creative Directors (Art): Arun Kumar, Subhash >> Creative Director (Copy): Benjamin Borges

The Pizza Box!

I like this pizza box innovation by Carlsberg. The message reads part of the game but I was just wondering if it would make more sense if it was actually done by a Pizza Company!

{out of space}

A poster that was created on the occasion of World Population Day. Was done by EURO RSCG, I think. Can anybody confirm that?

Speechless!

I have seen lots of ads that make use of comic strips but this one takes a new approach to the same execution style. The campaign is for Strepsils, a brand of throat lozenges. If you know the agency that did this campaign, do share it!

ELE-PHAT!!

This ad for my body gym is kinda hilarious. I love the idea of the elephant following the fat lady instead of its own mother! I do wonder if that's going to put off fat people as it looks like it ridicules them. We recently did a campaign for a weight loss program featuring pregnant men! (well, fat men who looked like pregnant men)...I find a parallel of sorts with this idea ad the one we did. via

ITIVI Campaign

Thanks to Tolga Büyükdoganay for sending in this campaign for ITIVI. It features a style and technique that we've seen before but translates into an interesting campaign that's not only cost-effective but interesting too!

Agency: FCB Vienna Client: ITIVI Online Rental Service >> AD / Concept: Tolga Büyükdoganay >> Copywriter: Juergen Heel, Alexander Trybus

Barbie Online!

A very cleverly disguised message...it's so subtle that I almost missed it! And then it hit me...nice work here.

The Ogilvy Belgium Copy Test!?

These 2 ads for Ford's New Ranger XLT have been doing the rounds across the advertising blogosphere for a few days now. I recently bumped into this post by Coolzor that reveals that these ads by Ogilvy, Belgium might not be as original as they seem because exactly the same idea has been done before in 1999 for the launch of the 607 from Peugeot! The agency behind the Peugeot is unknown though.

Here's the 1999 ad that was done by Peugeot. Saints v/s Sinners, Anybody got anything more to say??

Braun Dry!

The Immortal One!

An interesting print campaign for Duracell Rechargable Batteries. I would have probably written a headline without a negative word like die but then...I guess that was taken into account by the team too.

Eat Eat Eat Eat!

Thanks to Woei Hern from Dentsu Malaysia for sending in this cute ad for Kampo, a health aid that helps you eat better!

Cruiser in an Igloo

Agency: Saatchi & Saatchi Poland AD: Bartek Grala, CW: Daniel Piecka I via

Small Ass for Sale!

Harmony Returns!

Another campaign for Harmony, the magazine for Senior Citizens. This print campaign tries to promote their website, www.harmonyindia.org. You can see their previous print campaign here!

Veja Type II

Veja, the magazine from Brazil is back with it's latest typo campaign. Their last campaign was a roaring success across the advertising world winning loads of metal in several ad fests. Now, this campaign for me is a bit of a let down though it still is great work.

The expectations after their previous campaign were so high that even the best of work was in danger of being slotted as average. i might be biased, I'd love to know your opinion on this one!

Candy Land!!

I don't really know if Ogilvy & Mather, Singapore shot this campaign for Perfetti or if this was done on photoshop but it's an idea that comes like a wave of fresh air. To be honest, I did think of Sony Bravia for a second but then, that's just natural. This campaign also won at the Asia Pacific Ad Fest. Great work and if this was really shot, then I'm sure it must have been an experience like no other! VIA

Long Copy for VW!

A really nice print ad for the VW Phaeton. If I were to read this ad in a magazine, I'd find it hard to forget. Nice work!

Henko Tricks!

A campaign for Henko Stain Champion by Mudra, Communications. This is quite a tricky one. The instance you bring these ads to your eye, the mountain and the trees vanish but take them a little away from your eye and you see them again. The same might work if you half close your eyes but then, does today's consumer have enough time to do all that?

Brain Art

This is an ad for the Museum of Art in Sao Paulo, Brazil. I think the point here is that art is knowledge or Art creates Wisdom, etc...may be a different interpretation but a similar thought.

Flying Belt by Seiko.

An ad for SEIKO by GMASCO Communications, Dubai. The copy reads 'Now also available at Dubai Duty Free'. VIA

help!!

This was a campaign done for Lynx Deodorant a few years ago. If anybody knows the name of the Blue and Pink instrument in the girl's hand in the Brazil frame, it would help me in a campaign we're trying to do. If anybody does, please help by leaving a comment. I wish there was somebody who could. Thanks for the help. Cheers!

Spectacular Harmony from Mudra DDB

Superb! I really think the copy and emotions captured in the words of this campaign for Harmony, a magazine for senior citizens above 55 is spectacular. It reminds of the Indian Express by Freddy Birdy & Naved Akthar ages ago. Not a surprising fact that both are from Mudra. This one is sure to pull a chord or leave a lump in your throat...splendid work, the writer must be a genius. If you know the credits, please help.

The World at Sea!

Thanks to Melvin Jacob from TBWA for sending in this campaign done by David, India. Love the art in these ads, reminds me of a sci-fi thriller!

The Air India Maharaja

A series of 5 different ads for various offers featuring the Air India Maharaja done by Mudra.

Kids For Sale!

A public service campaign for a NGO called NDWM in Mumbai, India. The style of execution is one that we'v'e seen before though.

Van Helsing by Mudra!

Desi HBO!

I really like the way this campaign by Mudra for HBO reflects the true spirit of how India looks at Hollywood Movies! To be honest, most of us here would believe that this is a campaign for MTV. It's got a very non serious, kitsch feel to it but does grab attention well.

Stains Are History!

A new campaign from Mudra Communications for Henko. I somehow think that there is a great idea here but it hasn't been pushed to its best yet.

A high-rise Shark!

To promote its Shark Week, airing July 30 - August 4, Discovery Channel has hung a 446 foot long inflatable shark atop its Silver Spring, MD building. They're calling it the biggest Shark Week stunt ever. To accompany the inflatable shark, street teams with pun-filled names like Bight University Chewleaders, will roam the streets of New York. VIA

Superman is BACK!

An interesting guerilla idea for the launch of Superman Returns in Antwerp. I think the agency is Duval Guillame. Can anybody confirm that?

A Taekwando School Somewhere!

Face the Glass Once More!

Oh! Another one of those 'I bumped into a glass' campaigns for a cleaner called Windex. I've seen variations of people bumping into unseen objects, birds with bandages on their heads, birds squashed on glass, ants walking onto clear glass and several others...all done too many times, yaaaaawn!

Blogcked!

I know that most visitors from across India must be dissapointed with the fact that blogspot.com has been blocked due to security reasons after the 7/11 blasts in trains across Mumbai. I share the same dissapointment too. Recent reports suggest that this is only a temporary move and all blogs shall be restored soon. For those of you in other countries, the updates will continue and I hope you enjoy this site as you always did. Thanks for the support and to all my friends from India, thank you for your patience!

Nemo DM

A DM idea for the launch of the film 'Find Nemo'. This little DM was sent to Media Planners across agencies. I've heard that this idea has been done before but I haven't seen it before. If you know where and when, a link would help!

AXN Challenge!

I watch AXN quite regularly and I think this ad depicts the mood and content of the channel pretty accurately. It's definetely not for somebody with a weak heart!

Xtra Energy!

The Gift of HIV!

A campaign that aims to stop the spread of HIV. It was done a while ago but I thought I'd share it anyways. The headline is in German, I guess! Translates into something close to "What are you bringing home your partner today?" I might be wrong, it would be great if somebody could translate the headline.

Strength of Teeth Again!

Yesterday, I posted exactly the same idea for another brand of toothpaste and it is back again!! This guerilla idea was done by Rediffusion DY&R for Colgate! Advertising can be funnier than you think it is.

Alert Attention!

An ad for NoDoz, a tablet that keeps you awake, alert, etc. I like the subtleity of the idea here!

Sportlist Arrows!

This campaign for sportlist has art-direction I really really like. Though it seems like a technique we've seen before, the ads do have a certain freshness of their own. I think the campaign would look lovely on outdoor! A sight to cherish...

A VW 9 Seater!

A Twenty Rupee Condom!

Yet Another Bag!

Oops, just when we'd thought we had seen enough bags, there comes another one! This bag for Pantene was designed in such a way that the strings of the bag co-incided with the hair demonstrating how strong the hair is after the use of Pantene. VIA: coloribus blog

Vitamin Power!

Les Milles International

No Bulging Biceps, No Muscular Men, No Big Budgets...A poster campaign by Draft NZ for Les Mills International, a fitness company. The campaign was shot in the Death Valley. VIA

Manmade by WWF!

Global Warning!

A small demonstration of what we would soon be left with if we continued with Global Warming. The agency behind this is BDDP & Fils.

Strength of Teeth!

Do it with NASHUA!

Another Bag!

There we go, yet another bag! I don't mind them but I wish someone tried something new with them. This one is to help children who are Autistic. The headline reads 'Reach out to children with autism.' The Art director is Yosef Khouwes. If you know the agency, share it!

Harley Davidson Sex Store!!!

Ouuuuuuuuuch!

Adult Comics!

A series of really provocative ads for Adult Comics. I think these won at the recent awards at the Montreux in Switzerland and at the Clio's too!

>>> ??? <<<

I don't understand the idea behind this campaign for Pianegonda Jewelry. Anybody does?

Booked?

A campaign for BooksPlus by Y&R, Dubai. The headine reads 'A book will never let you down.

Space for the challenged

A thought provoking campaign that talks to the general citizen about givin people with disabilities/physically challenged what's their own. Notice the strong use of language and the way it works in grabbing attention. If you know the agency, please leave a comment.

Chimp Week @ the Zooooo!

ACRES, Singapore

A campaign for ACRES: Singapore, Animal Concerns Research & Education Society. The headline reads 'Illegal logging kills more than just trees.' The campaign was done by Y&R, Singapore. VIA

Hands on Movies!

What I don't understand very clearly is the fact that the hands are at the doorstep while the movies are actually available online which means they are on my computer! May be the same hands on a mouse would be appropriate or these would work best for a movie rental service that delivers the CD's or DVD's home. Isn't it?

Dentyne V/S Voltas

Seeing Double?? Well, it's not a problem with your eye-sight at all. The Dentyne campaign was done by McCann Erickson, Puerto Rico & the Voltas campaign was done by EURO RSCG, India!

VW by DDB Berlin

An MTV attitude!

Wicked Teddy!

This campaign by McCann, Norway for KNAZ features one wicked teddy! I love his attitude and if your a Hannibal Lecter Fan, I'm sure you'd love this. By the way, is the first ad an impersation of Chucky from Child's Play?

Hair Scare!

A campaign for MINOXYL, a korean brand of Hair Care Products. This campaign is for the product that deals with hair loss!

Tihs si a relayl colo mapcanig!

A nice and interesting campaign for Boggle. A word game that I haven't played here in India. I like the way the campaign compels the viewer to get involved with each ad. Have any of you played Boggle before?

So Long Gone!

Hello everybody! I've been away & busy for a while. I'm sorry for not being able to post new work for almost a week now. But, I'm baaaaaaaaaaaaack! You can expect to see loads of new posts very soon. Thanks for the wait, hope you continue to enjoy twenty four!

what is this nonsense??

Nothing from this Eastpak Campaign makes any sense to me. Made for Zombies huh? Or bags made to resist them? I'm clueless!

Dangling Knife!

An interesting Guerilla Outdoor for Zwilling J.A. Henckels. Definetely attention grabbing because you don't see a 20 feet knife dangling on a lampost everday. If you know the agency, share it with us!

Hawt Wheels!

OPI Nail Strengthener!

Aaaaargh! That must hurt like hell. The idea is terrific though! This ad by Lowe, Kuala Lumpur won a Silver Lion in the Press Category.

Sleep Aid - Sleep Formula

Winner of a Silver Lion in the Press Category at Cannes 2006. Super Brilliant!

Drink & Die!

To caution people against drunk-driving Vazir Breveries printed a graphic on the crown of their beer bottles. On opening the crown, the graphic of the car appears to be smashed. The reverse of the crown had the Don't Drink and Drive message. A really nice and innovative idea done by Art director, Sanket Pathare and Copywriter, Parixit Bhattacharya.

Slim Jeans by JWT!

It takes one stunning campaign and a mind blowingly simple idea to win at almost every advertising festival across the planet. For India, it has been this campaign for Levi's Slim Jeans by JWT that has done it. The latest being a Gold Lion at the Cannes Ad Fest. Brilliant, simply brilliant. PS: The campaign was one of the favorites to win a grand prix too! Too bad, it missed it by a whisker.

Would You Eat Here??

That's the most graphic piece of advertising I've seen in a long while! Still hungry anyone??

Art Director: Sanket Pathare, Copywriter: Vidhi Shah.

Mushrooms in the Water!

I don't know the agency that did this poster but it's a really clever one! I thought it had something to do with the nuclear holocaust and the mushroom cloud but well, it tricked me too. It won a metal in the Public Service category at the Times Asia Pacific Ad Fest too!

Hand-Belt!

An ad for Mitsubishi encouraging you to wear seat belts. I really love the emotional angle the hands bring in. This ad also won an award at the Times Asia Pacific Ad Fest recently.

Bags by Mother

A series of shopping bags created by Mother, an agency in London, U.K. The bags won a pencil at the One Show 2006 Festival in the self promotion category recently.

Philishave One Show Winner

Well, christmas is a while away but Santa's here already! This ad for Philishave won a One Show very recently!

Flight Food

A new advertising avenue! Itautec, a computer manufacturer used the food trays in airliners to promote their computers. The agency involved is DPZ, Brazil. VIA: coloribus

First Glass!

These images were printed on the glass doors of supermarkets, gyms and airports to promote ICU, a brand of Glass & Window Cleaner. Agency: TBWA/Hunt/ Lascaris, South Africa.

BEKA Beds & Matresses!

Never really understood this one. Can you explain why these mothers are demonstrating the maternal instincts of wild animals and what does it have to do with a beds & matresses? And is the word matresses actually spelt as Matrasses in some countries?

Ladies Finger!

Lovely poster for a ladies hairdresser called Capriccio. If you know the agency that did this, please comment!