JFK for Che Magazine!

A new ad for Che Magazine by Duval Guillaume, Belgium. I like the whole attention factor the ad creates because you see the unexpected and it surprises you very well. Though the flip side is that if you know nothing about the JFK Assasination, this ad won't work at all.

The Andheri Viral!

http://www.youtube.com/watch?v=t1u4Y72Ozoo

Mohammed Soaeb, an Art Director from Contract, Mumbai is trying to find a room mate for his 15th floor flat in Andheri, Mumbai. Click on the link above to see a 1 minute viral ad he created to help him in the quest! Best of luck Soaeb :)

The Stains That Kill - CPAA & Saatchi!

Thanks to Rajeev Ravindranathan from Saatchi & Saatchi, Bangalore for sending in this Ambient Media Idea that was executed for the Cancer Patients Aid Association. The Pan stains that you see on the walls are a common feature at several buildings in India. Shameful but absolutely true!

Client: CPAA >> Agency: Saatchi & Saatchi, Bangalore >> Copywriter: Rajeev Ravindranathan >> Art: Prasad Erande >> Photographs: Suguthan

Work Spaces - Is Yours A Cool One??

I guess it is extremely important for most of us to have work spaces that motivate us for they definetely have an impact on the work that's created. It could be a table tennis table converted into a boardroom table, pink chairs that scream attitude, road dividers as showpieces, race tracks and toy cars under a meeting table, a mini golf course, a huge theatre with a big LCD screen, trailors convrted into creative rooms, a restaurant ambience, a go-karting rink within the office or something absolutely outta the ordinary!

Showcased above are a few agency offices like DDB, Rethink in Canada, Subplot, Grey Worldwide, Crispin Porter Bogusky and several others that have redefined the way office spaces need to look. Each with their own attitude and style. I hope you like them! Hidden in the middle is be positive 24, my very own office...couldn't help but be a bit selfish :) If you think your office is a cool one, send in a few pics...I promise an exclusive post. Cheers! VIA: I Have An Idea & The Cool Hunter

Abundant Earth Tea - Leo Burnett, Singapore!

Agency: Leo Burnett, Singapore >> Art Director: Tong Wee Loi >> Creative Director: Steve Straw >> Photo Illustrator: Felix Wang >> Photographer: Ric Tang >> Copywriter: Jacqueline Tan

Man Financial by 6 Inches!

Man Financial ranks amongst the world’s largest independent futures brokers, also being one of the oldest. The task of branding this legend was made easier with a history rich in tradition and culture. We started by exploring the heritage of Man Financial, which has stood the toughest test of time and has proved its mettle. The new campaign “200 years of Glory” reflects the true spirit and making of Man. An integrated campaign has given Man wide-spread recognition in India.

Agency: Six Inches Communication >> Agency Website: www.sixinches.in >> Account Executive: Mithun Devalkar >> Art Director: Pravin Shah >> Creative Director: Pravin Shah, Kaustuv Ray >> Writer: Kaustuv Ray, Raika Gazder

Times AV Revolution!

Agency: Six Inches Communication >> Website: www.sixinches.in >> Account Executive: Mithun Devalkar >> Art Director: Pravin Shah >> Creative Director: Pravin Shah, Kaustuv Ray >> Writer: Kaustuv Ray

Fabricare Laundry!

A very simple idea that has been expressed in a very different style. I initially thought this was a campaign for a washing powder but this campaign for Fabricare, a laundry and dry cleaner talks about the abuse clothes face each day and how this can be put to an end.

The Chinese Buffet Luncheon!

Thanks to Sandeep Rajan from Fisheye Creative Solutions in Bangalore for sending in this ad for the Chinese Buffet Luncheon at Civet. I guess this is more of a perfect beer belly image, I wish this ad was for a pub but it definetely is funny and gets the message across quite interestingly.

Credits: Creative Team: Sandeep V. Rajan and Mahesh N. S. >> Agency: Fisheye Creative Solutions, Bangalore

Biffar Doors!

Airtel - Talk at just 10 Paise!

A new campaign by Rediffusion DY&R for Airtel - A telecommunications company from India. The campaign promotes their late night talk facility where subscribers can make calls for just 10 paise per minute!

NHS Erection!

There have probably been more effective ads using the erectile dysfunction theory in regards to anti-smoking advertising but this ad by AMV BBDO in UK grabs attention instantly. PS: I always thought the message of this ad was a myth to fear men into quitting...well, I know it's a reality now.

Spar Sea Food Festival

A Guerilla Attempt by Quadrant Communications to promote the Sea Food Festival at a restaurant named Spar by placing artificial Oysters on the beaches of Mumbai.

Agency: Quadrant Communications Ltd. >> Account Executive: Sunil Balan >> Agency Producer: Micheal Sequeira >> Art Director: Sandeep Poyekar >> Content Strategist: Amit Acharekar >> Creative Director: Paul Menacherry >> Designer: Sandeep Poyekar >> Illustrator: Sandeep Poyekar >> Photographer: Sandeep Poyekar >> Writer: Amit Acharekar

Road Roller for Kenstar!

This one is a bit of a scam but I still wonder who would look for communication on a Road Roller! This Guerilla Effort by Quadrant Communications was desired to showcase the ironing powers of the Kenstar Iron Box!

Central Square by Rediffusion, Delhi

Rediffusion DY&R, Delhi created the city's well known landmarks out of the barcode. The headline juxtaposes the visual. In the very centre of Delhi - where the parliament and presidents estate are - a new landmark comes up - Central Square, a world class business district and the capital's most coveted business address.

AgencyRediffusion DY&R >> Account Executive: Abhoy Kumar >> Art Director: Nitesh Sah >> Creative Director: Sangita Dev, Shantanu Banerjee >> Designer: Nitesh Sah >> Illustrator: Nitesh Sah >> Innovator: Sangita Dev, Nitesh Sah >> Photo Illustrator: Nitesh Sah >> Copywriter: Sangita Dev

Sony Cybershot T7

A new effort in the never ending series of Slim Ads from all across the planet. This ad for Sony Cybershot 5.1 Megapixel Digital Camera was created by Saatchi & Saatchi, Dubai. via

HUMO Consequences!

HUMO, the Flemish Magazine has always been very experimental and interesting with all its advertising campaigns. Their last effort was mixing cultures, a campaign you can see here. Their current campaign tells viewers about the serious consequences reading HUMO can have. I think the platform is a brilliant one and can be extended across several interesting variations. Great work here.

Chloromint Ice Spec Campaign

Sanjeet Wallia from Mudra, Delhi sent in these two spec ads for Chlormint Ice from his portfolio. He'd like to know what you guys think of them. I see an idea that can be pushed further, the execution can be spruced up too. Thanks Sanjeet!

Benchmade Adventure Gear!

Swamp Stingers, Saber Clawed Bats and Fanged Giant Creepers...all a part of this bizzare campaign by Leo Burnett, Thailand for the Benchmade Brand of Adventure Gear. The promise here is that Benchmade makes the finest gear so that nothing (not even the most dangerous things on the planet) should stop you from seeking adventure.

Agency : Leo Burnett, Bangkok >> Creative Director : Sompat Trisadikun, Chris Chiu >> Art Director : Parinya Feungchan >> Copywriter : Vipawan Nisamaneevong

Food From Spain - II

Here's the second campaign for Foods From Spain by Bray Leino in Bristol, UK. I think this one is more interesting than the first campaign that you can see here.

Agency: Bray Leino, Bristol. United Kingdom >> Creative Director: Richard Kramer >> Copywriter: Morgan Cummins >> Art Director: Andy Purnell

Katona József Theatre, Budapest

Thanks to Linda Zador from Hungary for sending this very interesting poster by Leo Burnett, Budapest to promote the online booking facility at the Katona Jozsef Theatre. It's simple, clear and striking like Linda says!

FCBarcelona & UNICEF

Thanks to Aleix Bou I López for sending in the latest press and television campaign for FCBarcelona & UNICEF that was created by Contrapunto, Barcelona. The campaign also features 2 television commercials that you can watch here and here.

Agency: Contrapunto, Barcelona >> Creative Directrors: Tomás Oliva, Manuel Padilla >> Art Director: David García >> Copywriters: Aleix Bou I Emma Piquer >> Photographer: Sergi Pons >> Director: Gabe Ibáñez >> Música: B.S.O. Dani Espinet I Toni Saigi (Chupi)

Nike Paris!

A cool ad for a new Nike Store on the Champs-Elysees by DDB Paris. The attitude of the ad really rocks!

Dominate Hair Wax!

Colenso BBDO in New Zealand thinks that these ads would convince their TG to buy Dominate Hair Wax. The only thing they make me do is wanna go puke! Sorry but these ads just make me feel that way! I wish they work for the brand.

Product: Dominate Hair Wax >> Agency: Colenso BBDO, New Zealand >> Creatives: Richard Maddocks (Creative Director) >> David Govier (Copywriter) >> Levi Slavin (Art Director) >> Design/Retouch: Simon Redwood

EVIL or LIVE?

Product : Matichon Magazine & Newspapaer >> Agency : Dentsu (Thailand) Ltd. >> Copywriter : Napapatch Kantasil >> Art Director : Thongrob Chantarak >> Photographer : Chatchada Jankhaew

Elevator at Gold's Gym!

A very interesting execution and very clever use of medium by Quadrant Communications, India. Stickers showing two muscular arms were pasted outside the lift doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside of the lift wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open. A sure winner for sheer power of the idea!

Agency: Quadrant Communications Ltd. >> Copywriter: Amit Acharekar >> Art director / Illustrator / Photographer: Sandeep Poyekar >> Creative Director: Paul Menacherry >> via

Atlas ATB by Leo Burnett!

Why do I get a sense of deja vu when I see this campaign for Atlas ATB by Leo Burnett, New Delhi (All Terrain Bicycles). May be it has to be the technique that's been done before. Or may be this campaign is just similar to something else.

By the way, I'm guessing that this is the kind of campaign tthatt might mean different ideas to different people. The idea for me is since these are All Terrain, the mud, rocks and sand are visual depictions. What's your take on it, interpret it any other way?

Renault Automobiles!

A very nice campaign for Renault Automobiles by Publicis, Frankfurt in Germany. Crisp, clean Art Direction and some good photography too.

Credits: Executive Creative Director: Stephan Ganser >> Creative Director: Stefan Leick, Jörn Welle >> Art Director: Lars Heberer >> Copywriter: Stephen Quell >> Photographer: Martijn Oort

Virus Race Snowboards by DDB Berlin!

SoL Beer from Brazil!

A series of 4 ads and one media innovation in magazines for SOL Beer by Fischer América, São Paulo, Brazil. A very refreshing campaign here! Wish the beer is just as great. Thanks to Daniel Coelho and Arturo De Albornoz for the info.

Advertising Campaign??

I would love to know more details about this campaign by Almap BBDO in Sao Paulo, Brazil. If any of you have any details as to who the client is, leave a comment. Cheers!

The Reader's Book Shop!

Maps, Maps and more Maps...I think Maps are the next equivalent to Swiss Knives or Russian Dolls in advertising. So many campaigns that have just over-used the concept that they just don't appeal anymore! And even then, we keep seeing more of them everyday. Maybe the jury at the Cannes has an instant appeal for them??

Agency: Ogilvy & Mather, Mumbai, India >> Creative Director: Sumanto Chattopadhyay >> Art Director: Heeral Desai, Mansi Kotian >> Copywriter: Sukesh Kumar Nayak, Hemant Sharma, Pratap Manohar >> Illustrator: Heeral Desai, Sukesh Kumar Nayak, Mansi Kotian, Pratap Manohar

VW Van - Xtra Spacious!

A really cool guerilla idea for VW vans by Ogilvy, South Africa. It involves a person pretending to be an airport chauffeur thereby showing you how many guests “could fit” in the van. via

LEGO Builders by Jung Von Matt, Germany!

The Altoids Stories!

Product: Altoids >> Agency: Leo Burnett Chicago >> Country: United States of America >> Creatives: Noel Haan (Executive Creative Director) Andrew Meyer (Executive Creative Director) Pam Mufson (Creative Director/Writer) Jeremy Smallwood (Creative Director/Art director) Desmond LaVelle (Creative Director/Writer) Julie Scelzo (Creative Director/Art director) Pete Lefebvre (Creative Director/Writer) >> Other Credits : Executive >> Producer: David L. Moore >> Producer: Lisa Kunst >> Photographer: Tony D'Orio

Chevrolet Child's Play!

Apple Upgrade!

For those of you who are still looking for the idea, look at the apple logo closely!

Brand/Product Advertised: teknologin >> Title: Apple upgrade and technical service >> Agency name: Guzel Sanatlar/ saatchi & saatchi, Turkey >> Creative Director: Atakan Sevgi >> Art Director >> Copywriter: Hakan Ertan

Concordia Piglets!

Absolutely shocking, scary, disturbing at times and very very effective. I think this effort for Concordia Children's Services in Phillipines is simply stunning! Great work by Y&R!

Agency: Y&R Philippines, Makati >> Executive Creative Director: Leigh Reyes >> Art Directors: Trisha Uy / Shenguan Tan >> Copywriters: Patrick Low / Leigh Reyes >> Photographer: Raul Montifar >> Production Managers: Ariel Bautista / Jimmy Rozul >> via

FIAT:: Cars on a Mission!

EPCOR Power Play!

Epcor is a utilities company that deals with power & water. This poster series is going around elementary schools around Alberta, Canada reminding kids not to play around with electricity. I think it might be OK for the kids but if this was a campaign that was targetted at the general public, I'd have to say it comes across as forced!

Agency: MacLaren McCann, Calgary, Canada >> Creative Director: Mike Meadus >> Art Director: Brad Connell & Kelsey Horne >> Copywriter: Kelsey Horne & Brad Connell >> Photographer: Ken Woo

Mentitas Calaf

Brand: Mentitas Calaf >> Advert title : Ají / Salmón >> Agency : Lowe Porta, Chile >> Creative Director : Kiko Carcavilla >> Art Director : Cristian Kemp >> Copywriter : Sebastián Collantes

Ajinomoto Seasoning!

Product : Ajinomoto Seasoning >> Agency : Dentsu (Thailand) Ltd. >> Copywriter : Napapatch Kantasil >> Art Director : Supachai Toemtechatpong, Thongrob Chantarak >> Photographer : Anuchai Secharunputong, Nok Pipattungkul

Floragard Fertilizers!

Thanks to David Weiner from Jung Von Matt, Germany for sending in this new campaign for Floragard Fertilizers. I think the idea is quite refreshing!

4 News Photo-Mosiac Campaign!

A new technique attempt by Ogilvy, Stockholm in Sweden for 4 news, a TV News Station. I think the technique used here is called Photo-Mosaics. Has this technique been used very widely already?? I can't seem to think of any great work or campaigns using the technique. Can any of you recollect anything similar that was great??

Blast From The Past :: NEW on 24!!

Welcome to 'Blast From The Past' a new section on 24 where you can see one great idea that was posted a year ago on this blog. Today's pick is is 'Sleeping Beauty' - A guerilla idea for www.match.com done in Barcelona, Spain. Hope you enjoy seeing great work again!

The Seafood Festival!

An interesting guerilla attempt by BBDO Bangkok to promote the seafood festival that was held in March 2005. via

A Zippo Guarantee!

Thanks to Brandon Knowlden, a Junior AD from BlattnerBrunner for sending in this new campaign for Zippo Lighters. The campaign will be showcased in this months issue of the Luerzers Archive!

Brand/product advertised: The World Famous Zippo Guarantee >> Advert title: The World Famous Zippo Guarantee >> Agency name: Blattner Brunner >> Agency website: www.blattnerbrunner.com >> Creative Director: Dave Vissat >> Art director: Dave Vissat >> Illustrator: Dwight Pritchett >> Photographer: Tom Cwenar >> Photographer's website: www.cwenar.com

The Bigger The Mess!!

There are a few visuals that make your stomach churn and drain the blood of your face, here's probably one. Shocking and impactful enough to make you think. If I saw this on a billboard, it would scare the shit out of me for quite a while. The impact is absolutely terrific...the next time your at the wheel, take it easy. Superb work by Clemenger BBDO!

Product: Anti-Speed >> Title: Blender >> Agency: Clemenger BBDO >> Country: New Zealand >> Creatives: Philip Andrew (Executive Creative Director) >> Jamie Standen (Copywriter) >> Mark Forgan (Art Director) >> Scott McMillan (Agency Producer) >> Other Credits: Lindsay Keats - Photographer >> Geoff Francis- Retoucher

The Spanish Orange!

Client : Foods from Spain >> Agency : Bray Leino, Bristol UK >> Creative Director : Richard Kramer >> Copywriter : Morgan Cummins >> Art Director : Andy Purnell >> Photographer : Nick Meek >> Typographer : Mike Osborne

HAPPY BIRTHDAY TWENTY-FOUR!

Exactly a year ago, I started twenty four as a small way to share my passion for advertising and communication with the world. Today a year later it has become an integral part of my life. Over the year it has given me immense pleasure and I really cherish the fact that something that I cannot feel, touch, smell or taste means so much to me.

On this happy occassion I would like to thank the hundreds of people who've written in saying how much they enjoy twenty four. Thanks to all the people who have supported me, sent in work and suggested improvements. It is you guys who keep this site going. A major revamp is on the cards very soon (a new re-vamped site, interviews from advertising gurus across the world, opinion polls, a brand new TVC archive, student ads, posts with tags and sections and lots more) and this I hope will be something you all will enjoy.

And what a lovely co-incidence that twenty four touches 200,000 hits today! I am overjoyed. Keep coming back, send in those mails and those suggestions...they mean more than you can ever imagine. Thanks again...here's a toast to celebrate one year of communication from across the world. Cheers!

Children’s Hope Foundation!

Title: Learning disabilities >> Agency: The Classic Partnership, Dubai >> Creative Director: John Mani, Vitthal Deshmukh >> Art Director: Manas Nanda >> Copywriter: Leela Alvares

Electrolux Power

Headline: Powerful vacuum cleaners >> Agency: The Classic Partnership, Dubai >> Client: Better Life >> Creative Director: John Mani, Vitthal Deshmukh >> Art Director: Alok Gadkar >> Copywriter: Alok Gadkar >> Photographer: Ajay Keer

YGA Peta - FCB, Lisbon Entries!

Thanks to Helder Romao from FCB, Lisbon in Portugal for sending in these ads that they created for the Young Guns 2006 PETA. Will these win? We should all know very soon. Best of luck!

Credits: Art Director: Hélder Romão >> Copywriter: Filipe Graça

Time Changes Everything!

Agency : SC Matchbox Executive >> Creative Director : Maitree Ariyasajjakorn >> Art Director : Supachai Toemtechatpong >> Copywriter : Auraya Satienpakiranakorn >> Photographer : Haamchua >> Retoucher : Chub Nokkaew

The Times of Diwali!

A wee bit late but still interestting...it clearly looks like packaging of Diwali Crackers were the core theme of several agencies across India. After I saw Mudra use it to promote a series on HBO and Saints & Warriors do a campaign for Piramyd Mega-Store, here's another ad for the Times of India that has exactly the same treatment to it. The agency here is 'Shop' that is run by the ad duo of Freddy Birdy & Naved Akthar. Have you seen more of these kind of ads??

Halloween Menu @ Pizza Hut!

I think this is a superb effort by Ogilvy & Mather, Hong Kong to promote the new Halloween Menu at Pizza Hut. Very clear, interesting and bang on the point. Definetely a winner all the way! via

The BIG Bag from Thailand!

Brand : BIG BAG >> Agency : Batey Red Cell, Thailand >> Creative Director : Piseth Kanjanapokin, Dhanaphongtorn Bunyastit >> Art Director : Danuthas Thamaraksa >> Copywriter : Siraporn Meechai >> Photographer : Illusion

Surprise Street Newspaper!!

Just when I'd thouught I hhad seenn it all, here it is...a newspaper that is sold by the homeless and helps people on the streets with career opportunities. Very neat and very cool. I like this campaign by Publicis in Zurich, Switzerland. via

One Condom!

A campaign that features some mind-blowing Art Direction and a really different idea for a brand of condoms called One. I does look like the headline that reads 'Maximum Anti-germs' lost a little of its actual identity during translation but I guess the idea still remains as brilliant. Great work again from South East Asia.

Agency: SC Matchbox, Bangkok, Thailand >> Creative Director: Pansoon Sukontapatipark >> Art director: Paroon Suthaveepramochanon >> Copywriter: Thanannop Poonkhlai

Rodasol Rodent Killer - No Mercy!

A new campaign for Rodasol, the Rodent Killer by Carillo Pastore Euro RSCG in Brazil. The headline reads 'NO MERCY'. To see another Rodasol Campaign, go here.

Pancrom - Industria Grafica!

A campaign for Pancrom - A digital studio in Brazil that deals with Pre-press, Printing, Re-touching, Color Correction, Finishing, Color Correction, etc. It would be great if somebody could translate the headline here. For more details go here!

Lion - Rule the Jungle!

Does anybody know what the product here is and the agency that created this campaign?

Pocket Pies Quick Snack!

If you know the agency behind this campaign for Pocket Pies Quick Snack, leave a comment. The headline reads 'Prepare snacks quick and easy'.

Natural Born Golfers!

Umbro Power Play!

Ambi Pur Car - Singapore Motorshow!

On 10 November 2006, Singapore witnessed the retutn of the biennial Singapore Motorshow that showcased hundreds of dazzling new models and concept cars on display. But for those of you who cannot own the stunning Lamborghini Gallardo or the heart-stirring Aston Martin Rapide, don’t worry, just drop by the Ambi Pur booth and discover how the Ambi Pur range of car fresheners can make you delight in your car again.

Developed from real perfume essence and delicately blended by master perfumer Christina Sala and her team, Ambi Pur car fresheners create the perfect sensory experience for your car.To attract visitors to the Ambi Pur booth, a captivating advertising and promotional campaign has been created by Grey Global Group Singapore.

White Glo Smiles!

No matter what's wrong, there's always a reason to smile about! A cute campaign for White Glo Toothpaste from Singapore...I think the art is quite interesting too.

Product: White Glo Whitening Toothpaste >> Title: Fishing, Bowling, Exercising >> Agency: BBDO Singapore >> Country: Singapore >> Creatives: Farrokh Madon (Executive Creative Director), Francis Wee (Executive Creative Director), Sin Eng Lee (Art Director), Joseph Cheong (Copywriter) >> Other Credits: Photographer: Jeremy Wong (Calibre) >> Retoucher: Ricky (Magic Cube) >> Client Credit: Tan Sioe Lan

Perri Alley - Shades of Light!

A new campaign for Perri Alley Clothing by 1 pointsize, a creative hotshop in Chennai, India. To see the previous campaigns for Perri Alley Clothing, go here and here.

BBC - The World LIVE!

BBC World placed small stickers with the words 'LIVE' and the BBC World logo were in the side windows of taxis. I think this is brilliant and stunningly cost-effective!

The Power Of Milk!

Agency: Leo Burnett >> Country: Bangkok, Thailand >> Creative Director: Raymond Quah >> Copywriter: Auraya Satienpakiranakorn >> Art Director: Supachai Toemtechatpong >> Photographer: Pia & Pop >> Retoucher: Crayon

The Guitar Village!

I don't really know the agency here but the attitude in this ad really rocks for me! Super stuff.

Sony Walkman!

Agency: Lowe, Bangkok, Thailand >> Creative Director: Supon Khaothong, Kittinan Sawasdee >> Art Director: Peerapat Peeraman, Porakit Tanwattana >> Copywriter: Wesley Hsu >> Photographer: Suriya Sueb-uan >> Image Composer: Illusion

Greenpeace Deja Vu?

This campaign for Greenpeace by Saatchi and Saatchi, China is surprisingly similar to another campaign done by Ogilvy & Mather, Thailand. The campaign by Ogilvy was extremely popular and won a lot of awards last year. You can see that campaign here!

Hot Wheels Bumper Stickers!

A really lovely set of Bumper Stickers that were designed by Ogilvy & Mather, Mumbai for Hot Wheels. The stickers were given away free to parents when they purchased a Hot Wheels Toy Car for their kids.

Agency: Ogilvy & Mather, Mumbai, India >> Creative Director: Sumanto Chattopadhyay >>> Art director: Heeral Desai, Tehrin Shaikh >> Copywriter: Sukesh Kumar Nayak >>

Smirnoff Apple Twist!

A really cool campaign for Smirnoff Apple Twist by JWT, Mumbai. I like the way the apple has been used in its bold new avatar!

Brand / Product Advertised: Smirnoff Green Apple Twist - Newton / Cupid / Adam & Eve >> Advert title: Old Story New Twist >> Agency name: JWT, Mumbai >> Creative Director: Senthil Kumar, Debojyoti Purkayastha >> Art Director: Debojyoti Purkayastha, Hital Pandya >> Copywriter: Senthil Kumar, Arkadyuti Basu >> Photographer: Vishesh Verma >> Retoucher: Deepak Jhadav

Dasa Bookstore, Thailand!

A campaign for DASA Second Hand Book Store in Thailand.

Agency : Publicis, Thailand >> Client : Dasa Bookcafe >> Creative Director : Kitti Chaiyaporn / Sahaath Limlucksana >> Art Director : Somboon Charukijphaisarn >> Copywriter : Somboon Charukijphaisarn

Rin - Back to Life!

Thanks to Debu Purkayastha for sending in this ad for RIN Advanced Washing Powder by JWT, Mumbai. The headline reads 'Bring old whites back to life.'

Brand/product advertised: UNILEVER - RIN detergent >> Advert title: Old Whites Back to Life >> Agency name: JWT, Mumbai >> Creative Director: Senthil Kumar, Debojyoti Purkayastha >> Art Director: Debojyoti Purkayastha >> Copywriter: Senthil Kumar >> Photographer: Gemini Studio >> Retoucher: Debojyoti Purkayastha

Relpipe - Extra Iron!

Thanks to Vihar Patkar for sending in this new campaign from Saatchi & Saatchi, Mumbai for Relpipe. I think the core idea of this campaign is to suggest plastic pipes as an alternative to ones made from Iron. To see the older Relpipe Campaigns, go here and here

Credits: Brand / Product advertised: relpipe pp-r plumbing pipes >> Advert Title(s): fish, tap, shower >> Agency name, city, country: Saatchi & Saatchi, Mumbai, India >> Agency Website: www.saatchi.com >> Creative director: suhas parab >> Art director: Vihar Patkar >> Copywriter: Ritabrata Saha >> Photographer, Illustrator: Kishor Sali, Vinayak Kurade

Big Bazaar - Surprisingly Inexpensive!

Real life people, real life situations and really inexpensive stuff that almost anybody can buy...the theme behind this campign by Mudra DDB Communications is quite simple and straight forward. The only place where it may falter is the fact that most of us are tired of being ourselves and we'd rather dream away and be somebody or something else (which is why we have great models and celebs who make products aspirational). Any of you think these ads don't work?

Lifestyles Studed Condoms!

I don't know the agency behind this really refreshing campaign for Lifestyles Studed Condoms but I sure do love the idea. After seeing a plethora of examples of broken beds, broken roofs, numerous fans, fire extinguishers, sexy women and what not, this is a welcome change. Any of you seen a similar execution for a condom brand before??

ANA Second Hand Bookstore!

Agency: Leo Burnett, Singapore >> Creative Director: Steve Straw >> Art director: Allen NgCopywriter: Cheelip >> Illustrator: Felix Wang >> Photographer: Jeremy (Calibre)

Iglo Monsters

Agency: McCann, Portugal >> Client: Unilever, Iglo >> Product: Iglo Frozen Soup >> Copywriter: António Pascoa >> Art Director: Marco Leal >> Creative Directors: Diogo Anahory, José Carlos Bomtempo >> Photo: Gonçalo D’ Almeida >> Art Buyer: Bruno Carvalho >>

Breast Cancer Babies!

A refreshing new way to look at Breast Cancer in this public service print ad by LIWA Advertising in Dubai.

Agency: Liwa Advertising, Dubai >> Client: ETA ASCON STAR >> Creative Director: Suhas Rege >> Copywriter: Shantesh Row >> Art Director: Vinayak Adate

Eight Broken Legs!

A funny print ad by JWT Paris for Levallois Perret'O'Cedar Furniture Wax.

Cheesy Pizza!

Ogilvy & Mather, Korea has come up with this interesting guerilla idea to promote the really cheesy Pizza at Pizza Hut. It's quite interesting but if this was done in India, I can imagine the number of people who would be itching to pull out that piece of artificial cheese out there!

See The Big Picture!

INPES!

Agency: BETC euroRSCG, France >> Creative Director: Stephane Xiberras >> Art director: Benjamin Le Breton >> Copywriter: Arnaud Assouline >> Photographer: Karim Alaoui >> via

Barbecues by the Sewer!

A really interesting and cost effective idea to sell a barbecue for Vijay Sales. I don't know the agency but it looks very close to home!Does anybody know the agency and place where these were done? By the way, I've seen other ideas where sewers just put off people big time. Specially when it involves food! What's your take on this one??

Basic Cut by Wrangler!

A new campaign by BBDO Singapore for Wrangler Jeans. I don't really get the idea here. Is there anybody who does? The headline reads 'Basic Cut'.

Snickers at the Door!

A really cute campaign for Snickers, there's something very warm and friendly about it that makes me like it instantly. The headline reads: 'It's what you would want. Agency: TBWA/Chiat/Day - New York

No Holes - Blend-a-med!

Agency: Saatchi & Saatchi, Poland >> Client: Procter & Gamble, Poland >> Creative Director: Jason Romeyko, Max Olech, Agnieszka Niska >> Art Director: Agnieszka Niska >> Copywriter: Max Olech >> Media: Outdoor, Press >> via

3 Plus Memory Drink!

A cute idea for a health drink of sorts that develops the memory for young kids. I don't know the agency but if you do leave a comment.

Reading For Life!

An interesting and funny camapaign by Creative Juice G1 in Bangkok, Thailand for the 'Reading For Life' campaign that was initiated by the Government Public Relations Department.

Credits: Creative Director : THIRASAK THANAPATHANAKUL, RATHARONG SRILERT >> Art Director : KAN SRIJIRAPON, LAAK ALAMSRI >> Copywriter : SYAMOL SILKUL Photographer : New Brain Productions

Foundation For Stray Dogs - Thailand!

Agency : Batey Red Cell >> Country: Thailand >> Creative Director : Piseth Kanjanapokhin, Kritiki Sukpotararm >> Art Director : Teeravit Kimsatra >> Copywriter : Kritiki Sukpotararm

Firenza Grip!

Agency: FOXP2, Cape Town >> Creative Directors: Noel Cottrell, Andrew Whitehouse, Justin Gomes >> Art Director: Andrew Whitehouse >> Copywriter: Justin Gomes >> Photographer: Clive Stewart >> via

ACA-M Road Crossing!

To see another print ad for ACA-M, go here

Playsafe - HEAD!

Well someone from Leo Burnett, Singapore has been trying to be really punny and the result is this campaign for Playsafe Condoms. I laughed at it but i'm not so sure everybody would do the same!

Agency: Leo Burnett, Singapore >> Creative Director: Steve Straw >> Art director: Allen Ng >> Copywriter: Cheelip >> Illustrator: Felix Wang >> Photographer: Soon Tong (Calibre) >> via