Happy New Year!

Hey guys! A very happy new year to everybody. I hope this is a really fantastic year for everyone out there and may it bring you immense happiness and all that you've ever wished for. Thanks a ton for all the support and the encouragement in helping this blog going day after day. It means a lot to me and I am glad all of you enjoy it too. Cheers!

Chernobyl & The Red Cross!

Even 20 years after the disaster, Chernobyl’s landscape reminds one of a barren planet. Even more damage was done to local residents, their bodies and minds alike. The Red Cross provides them with both medical and psychological assistance.

Agency: Leo Burnett, Ukraine >> Creative Director(s): Jaroslaw Wiewiorski >> Copywriter(s): Fedorenko, Wiewiorski >> Art Director(s): Klubnikin

Sant Agata Bolognese!

This is the second campaign for Lamborghini that attempts to showcase the sights, sounds, behaviour and attitude of Sant Agata Bolognese, the place/town where the brand 'Lamborghini' was born. This campaign won at the Epica Awards very recently.

Agency: Philipp und Keuntje, Denmark >> Creative Director(s): Diether Kerner >> Copywriter(s): Oliver Ramm >> Art Director(s): Johannes Hofmann >> Photographer(s): Juergen Berderow

Volvo Eco Friendly Cars!

Agency: Forsman & Bodenfors >> Creative Director(s): Interactive Creative Director: Mathias Appelblad >> Copywriter(s): Jacob Nelson >> Art Director(s): Johan Eghammer, Mikko Timonen >> Photographer(s): Lasse Kärkääinen >> Other(s): Account Supervisor: Meta Ågren/Account Executive: Annica Lagergren >> Advertiser's Supervisor: Bengt Junemo, Björn Jutendahl

The Stena Line Boat Ride!

A cute campaign for Stena Line, a travel company that offers free travel for grown ups when they travel with their kids!! Surprising offer, considering the fact that the kids generally travel free of cost. The campaign that recently won an Epica Award was created by DDB, Oslo.

Maison De La France!

OBJECTIVE: Ticket sales for main Paris museums over the Internet.

CAMPAIGN: It is comprised of 4 originals. Each one expresses the idea that, thanks to the facilities offered by Maison de la France to buy museum tickets over the Web, Spain and France are brought closer to each other.

EXECUTION:To illustrate the concept of proximity between France and Spain, each original combines two works of art, one by a Spanish master and the other by a French master, into just one painting.

Creative Director(s): Gustavo Montoro/ Jose Sánchez - Colomer >> Copywriter(s): Carolina Cardona >> Art Director(s): Jaime Sánchez >> Other(s): Artefacto Visual

Taylor Lane Typography!

From all the different elements of Graphic Design, if there's been one single aspect that stunningly fascinating and extremely good to look at and create, TYPOGRAPHY it must be! I've always been amazed at how some of the finest and most awesome looking work is possible with words and letters and them alone. Whoever said that advertising works best with a visual still hasn't seen these. Simply fantastic stuff. Absolutely mind blowing, I must admit!

How do you reach lots of agency creatives when you've got a tiny budget? Put your message on something they stare at all day long: the wall. This makeover of the traditional 'studio pin-up' calendar not only demonstrated Taylor Lane's expertise in typography, it also acted as a perpetual reminder of them throughout 2005 while refreshing itself every month. It was controversial; it provoked comment and created a 25% increase in turnover from existing and new clients.

Agency: LIDA, Great Britain >> Credits: Creative Director(s): David Harris >> Copywriter(s): Peter West >> Art Director(s): David Harris >> Photographer(s): N/A >> Illustrator(s): N/A >> Other(s): Typographers: David Harris; Justin Shill; Stuart Addy; Jan Hansen

The BIC Writing Experience!

A campaign for BIC Pens. A writing experience so good that you'll take a long time even when you need to communicate an emergency situation. The campaign is an Epica Bronze Winner and wwas created by Jung Von Matt.

Credits: Creative Director(s): Mathias Stiller, Wolfgang Schneider >> Copywriter(s): Michael Haeussler >> Art Director(s): Michael Janke >> Photographer(s): Daniel Zoubek >> Other(s): Account Supervisor: Frank Lotze, Frauke Schmidt, Henning Gerstner

Atelier Straumann Retouching Studio!

A campaign for a re-touching studio called Atelier Straumann in Denmark. The campaign has a really funny take on what the employees do after working hours. Winner of an Epica very recently.

Don Giovanni by Mozart!

Hansel + Gretel From Hamburg!

Agency: Scholz & Friends, Hamburg >> Creative Director(s): Marcus Korell, André Klein >> Art Director(s): Carolin Rathgeber >> Illustrator(s): Insect, London >> Other(s): Graphic: Mareike Ledeboer >> Post Production: Metagate GmbH, Hamburg >> Account Executives: Alexander Yazdi, Alexander Ewert, Meike Boesche

JEEP:: Adventure is Everywhere!

Lavazza - Express Yourself!

Surrealism & some nice photography or photoshop rather make this campaign for Lavazza Coffee an interesting one. I don't really know if there is an idea here because I can't really see one! The campaign did win an Epica Award for its photography though. Is there an idea here??

White BY Diesel!

The Nike ACG Campaign!

What's Perle!?

Can anybody explain what Perle is and what the idea behind this campaign is? I think the product is from Denmark but I still don't know what it is! Some really nice and refreshing Art Direction here.

The MAC/VAL Art Museum Restaurant!

The VW Polo - A Little Bit Wilder!

Mods Retouching Studio!

This is a campaign for MODS Retouching Studio in Stockholm, Sweden. The campaign won an Epica Award very recently.

Amnesty International - The Staplers!

This print campaign for Amnesty International uses the stapler pins on the spine of magazines. An idea that we've seen before but has been used pretty well out here!

The Studio Funk Difference!

Agency: VITRUVIO LEO BURNETT >> Creative Director(s): Rafa Antón >> Copywriter(s): Pablo Burgués/ Roberto de la Cruz >> Art Director(s): Pablo Burgués/ Roberto de la Cruz

Pilot V Liquid Light!

Agency: Grey & Trace, South Africa >> Creative Director(s): Jürgen Krieger, Jose Miguel Tortajada >> Copywriter(s): Carla Olaortua >> Art Director(s): Dani Páez, Saül Serradesanferm
Photographer(s): Josep Maria Roca >> Awards: Epica Gold (2006)

The BMW Front Wheel Drive!

The New Audi Quattro!

SAAB - Attention Down by 76%!

Agency: Leagas Delaney, Italia >> Creative Director(s): Stefano Campora & Stefano Rosselli >> Copywriter(s): Michelangelo Cianciosi >> Art Director(s): Eustachio Ruggieri >> Photographer(s): Fulvio Bonavia >> Awards: Silver Epica (2006)

The Animal Asia Organisation!

Copywriting for a public service campaign at its graphic best! The words in this campaign for the animal asia organisation are so painfully descriptive to the point that you don't want to read further at certain times. The campaign was created by an agency named kempertrautmann. Also the Winner of a Silver Epica Award very recently.

Creative Director(s): Mathias Lamken, Niels Alzen >> Copywriter(s): Niels Alzen >> Art Director(s): Tim Belser >> Photographer(s): Ursula Meissner, Dr. Alexandra Oetker >> Other(s): Account Manager: Stefanie Pricken

The Colgate Effect!

I don't know the language or the message for this campaign for Colgate Toothpaste. Does it say something about stains on teeth? It would be great if you could help translating the baseline.

Condomshop.ch - Dont Be Stupid!

Heineken - Drink The Music!

Micheal Jackson, Ozzy Osbourne and Elvis Presley in a whole new avatar make this campaign for Heineken a really cool one! The line below reads 'Drink the Music'. Created at Publicis and Winner of a Bronze Epica very recently.

The Zurich Zoo!

Agency: Publicis >> Creative Director(s): Markus Gut >> Copywriter(s): Florian Beck >> Art Director(s): Florian Beck >> Illustrator(s): Postproduction: Atelier Straumann

Priorin Hair Strengthener!

A real neat piece of art direction for a pretty nice idea here. Winner of an Epica Bronze recently.

Agency: JWT, Denmark, Creative Director(s): CCO: Mike Ries >> Copywriter(s): Jan Koehler >> Art Director(s): Khai Doan >> Photographer(s): Marc Wuchner >> Illustrator(s): Gerald Eskuche >> Other(s): Account Supervisor: Vanessa Schneider

Hi-Fi Klubben Sound Systems!

A really funny campaign for Hi-Fi Klubben Speakers by Uncle Grey (now that's quite a name!) in Denmark. I like what they've done to each of the characters/artists here...brings an instant chuckle on your face. The campaign won a Silver Epica very recently too!

Agency: Uncle Grey, Denmark >> Creative Director(s): Per Pedersen >> Copywriter(s): Ulrik F. Juul >> Art Director(s): Rasmus Dunvad >> Photographer(s): Christian Gravesen

PSP in White!

Lavazza - First Class Espresso!

Agency: Armando Testa, Italy >> Creative Director(s): GERMAN SILVA/EKHI MENDIBIL/ HAITZ MENDIBIL >> Copywriter(s): GERMAN SILVA/EKHI MENDIBIL/CRISTIANO NARDO' >> Art Director(s): HAITZ MENDIBIL/ANDREA LANTELME >> Photographer(s): ELLEN VON UNWERTH

Wataniya Telecom!

Agency: Hasan & Partners >> Copywriter(s): Eka Ruola & Paul Hicks >> Art Director(s): Nono Alakari >> Photographer(s): Magnus Rossander >> Other(s): Account Director: Timo Julkunen >> Prod Planner: Laura Schmedes >> Advertiser's Supervisor: Timo Everi , Riham Al Ayyar

Freedent White!

Agency: CLM BBDO, France >> Creative Director(s): GILLES FICHTEBERG/JEAN-FRANCOIS SACCO >> Copywriter(s): DIMITRI GUERASSIMOV >> Art Director(s): DIMITRI GUERASSIMOV >> Other(s): ART BUYER: ISABELLE BAUD/GRAPHIST: JANVIER

Tuborg by Noble Graphics Creative Studio, Belgium!

Greenpeace By Lowe!

Koblerr - Fashion For Your Feet!

Brand/Product/Client: Koblerr >> Agency: be positive 24, Chennai, India >> Creative Director: Sandeep Makam, Abhishek D Shah >> Art Director: Sunil Antony, >> Copywriter: Abhishek D Shah >> Agency Website: www.bepositive24.com >> Account Executive: Pradheep J.L. >> Set Designer: Saravanan

Drive Safe!

Thanks to John Mani from the Classic Partnership in Dubai for sending in this interesting new ad on road safety. The ad on Road Safety was cleverly disguised as a ‘Used Cars’ sale ad. The only limiting parameter would probably be the fact that the ad would be read by people looking to buy a used car!

Project: Safe Driving >> Client: The Evening Post >> Brief: To highlight the need for driving safely >> Chief Creative Officer: John Mani, Vitthal Deshmukh >> Copywriter: Leela Alvares >> Art Director: Manas Nanda >> Exposure: UAE

Stop Grey Hound Racing!

Ad Agency: Blattner Brunner >> Agency Website: www.blattnerbrunner.com >> Client: Greyhound Protection League >> Art Director: Shawn Smith >> Copywriter: Kevin Corfield >> Photographer: Getty Images >> Retoucher: Dave Bernhardt

The PETA Gold!

A new Gold winning campaign for PETA. Jack Bagdadi and Billy Custer took on the challenge of veering away from PETA's normal aggressive nature and instead had a laugh. To take a look at Billy Custers Portfolio, visit http://www.frozenswisscakerolls.com.

Ambi Pur Car Nature Plugs!

Thanks to Justin Lim from Grey Global in Singapore for sending in this latest campaign foor Ambi Pur Car. I really know that it is an idea that I have seen before and is also a post here on twenty-four but I can't seem to recollect the client. Good work here, I wish the category here is different from the campaigbn that was done previously!

Client: Sara Lee, Singapore >> Agency: Grey Global Group, Singapore >> Client Service: Jimmy Teo, Cindy Khaw >> Executive Creative Director: Jeff Orr >>> Creative Directors: Koh Hwee Peng, Justin Lim >> Photographer: Photolibrary, Corbis, Ric Tang/Shutterbug >> Retoucher: Felix Wang Digital Imaging

Rock N Roll @ The Lowry!

A very fresh and interesting campaiign for an exhibition on Rock N Roll at the Lowry Museum. The visuals do stop you and you'd smile for sure! But would you go watch the exhibition??

Karenann Fishing Charters!

Agency: Euro RSCG, New York, USA >> Creative Director: Jeff Kling, Anthony Sperduti >> Art Director: Vladislav Ivangorodsky, Marcin Markiewicz >> Copywriter: Marcin Markiewicz, Vladislav Ivangorodsky

Obesity is Suicide!

Thanks to Brandon Knowlden for sending in this new campaign that takes a fresh new look on Obesity and the effects it brings along.

Agency: Blattner Brunner >> Agency Website: www.blattnerbrunner.com >> Client: The Northern Bariatric Surgery Institute >> Art Director: Brandon Knowlden, Doug Dean >> Copywriter: Ray Pekich >> Photographer: Ric Evans >> Photographer website: www.ricevans.com >> Retoucher: Dwight Pritchett

Straws N Fruitz!

Agency: Garnier BBDO, San José, Costa Rica >> Creative Director: Javier Mora, Pablo Chavez >> Art Director: Jorge Pomareda >> Copywriter: Javier Mora, Pablo Chaves >> Photographer: Alex Zuñiga

The Levi's Life!

Brand/product: Levi Strauss/Levi's Lady Style >> Agency: Bates Asia (Malaysia) >> Agency website: www.batesasia.com/ >> Creative Director: Ajay Thrivikraman >> Art Director: Johannis McDonald >> Copywriter: Johannis McDonald >> Illustrator: Edwin Tang

AIDS Day Ads By TDA DDB!

Concrete Truck Drivers Wanted!

Agency: Young and Rubicam, Irvine >> Art Director: Jason Campos >> Associate Creative Director: Chris Deninno >> Copywriter: Matt Mcnelis >> Creative Director: Craig Evans >> Executive Creative Director: Anthony Dibiase

The Energizer Experience!

The Naked Career with Sally Hogshead!

I don't know how many of you enjoy podcasts and audio interviews but I definetely do! Especially when I'm in the mood to listen a few words of advice and some fantastic revelations and experiences from some of the finest names in the communication industry. They make my iPOD so worth it!

The finest option I know is 'The Naked Career' hosted by the renowned Sally Hogshead. The Naked Career is a series of edgy, insightful conversations with those who work fearlessly.

Go over and enjoy this fantastic experience with interviews from names like Frank Scherma from Radical Media, Lance Jensen from Modernista!, Luke Sullivan from GSD&M, Nancy Vonk from Ogilvy, Toronto, Mike Hughes from The Martin Agency, Robbie Vitrano from Trumpet Advertising, Scott Goodson from Strawberry Frog, Avi Dan from Euro RSCG and Mark DiMassimo from DiMassimo and several others coming up. I'm sure it will be an experience you will enjoy thoroughly!

YGA Bronze Winner - Devon's Steak House

Category: Print Advertising Consumer Magazine Campaigns >> Award: Bronze >> Title: Food Chain >> Creative Team: Marcelo Przedzmirski, Rodolfo Amaral >> Agency: CCZ Eletrica, Brazil >> Client: Devon’s Steak House

YGA -- TVNZ Silver Winner!

Young Guns Awards 2006 >> Category: Copywriting Campaigns >> Award: Silver >> Title Whatever, wherever - we expose the story. >> Creative Team: Stacey Lee, Rosita Ranwnsley Mason >> Agency: Saatchi & Saatchi, New Zealand >> Client :TVNZ - TV ONE Sunday

Levi''s For Life!

Somehow these ads for Levi's RedTab just don't work for me. The platform of clothes you'd never take off has been done way too many number of times for several clients across many countries across the globe!

The Washington Apples!

Ariel - Don't Be Afraid!

Heineken By Publicis NY!

The Binge Drinkers!

The Airwaves Rock Festival!

Agency: CLM BBDO, Boulogne-Billancourt >> Creative Director: Gilles Fichteberg / Jean-Francois Sacco >> Art Director: Mathieu Vinciguerra >> Copywriter: Olivier Dermaux >> Photographer: Frederic Verhoye >> via

Starlight Cinema by Bates Asia!

The largest Outdoor Cinema Festival in Asia 1-19 August Sentul Park, Kuala Lumpur 27 Sept - 7 Oct The Padang, Singapore

Agency: BatesAsia, Malaysia >> Executive Creative Director: Ajay Thrivikraman >> Creative Director / Art director / Copywriter: Roni Johann >> via

The Halls Effect!

Extremely simple and effective but I do get a sense of deja vu about this one! Agency: JWT, Italy >> via

Lego from China!

Does anybody even remotely relate to this campaign?? The idea itself feels so shocking and insensitive to me! what were they thinking?

Agency: Saatchi @ Saatchi, Guangzhou, China >> Creative Director: Polly Chu >> Art Director: Darren Cheung >> CopyWriter: Black Wu

Good Year Tyres!

UNICEF Girl Child!

Agency: Güzel Sanatlar/Saatchi&Saatchi >> Agency location (City, Country): Istanbul >> Creative Director: Atakan Sevgi >> Art director: Hakan Ertan >> Copywriter: Erkan Erdem Illustrator : Hakan Ertan

Biciuliu Village by Y&R Lithuania!

Not Perfect / Y&R, Lithuania!

Thanks to Nidas Kiuberis, an account director from Not Perfect / Y&R, Lithuania for sending in this campaign for Greitai.It

The Premature Xmas Card!

Absolutely brilliant, stunningly refreshing, very very cool and simply unforgettable. Every year, the premature baby unit at Edith Cavell hospital sends cards to the other departments as well as to ex-patients. This year, they sent this card in mid-October. When you open it you see the message: It's a little premature, but Happy Christmas. This Christmas Card created McCann Erickson, Belgium for Edith Cavell Hospital is the finest idea I have seen lately. I love this!! via

Maharashtra Tourism by Mudra Communications!

An ad for Maharashtra Tourism by Mudra Communications. I can't seem to find the other ads from the campaign. If you can, send em in. Thanks! via

The Immigration Lawyer!

A campaign for a South African Born Indian immigration lawyer in Dallas, Texas. The agency here is The Richards Group, Dallas.

The Excelsior Theatre!

Agency: The Flea Communications, Mumbai >> Sachin Bavkar (Art Director) >> Sunil Shibad (Copywriter)

The House of Costumes!

A new campaign from McCann Erickson, Singapore for a costume rental studio called Housz of Costumez. The ads are titled 'Nun', 'Osama' and 'Elton John'. I did not get the idea instantly but did after a little thought. What's your opinion here?

Credits: Ng Tian It (Executive Creative Director) >> (Creative Director) Teng Run run (Art Director) >> Gayle Lim (Copywriter) >> Other Credits: Photographer- Teo >> DI Artist- Kin

Affordable AC's by Godrej

A print ad to showcase the range of affordable Air Conditioners from Godrej. The agency here is JWT, Mumbai. Agency: JWT India >> Credits: Senthil Kumar, Sandeep Bomble & Samrat Rane.

Air India Expres by Mudra!

A new guerilla idea to promote air travel on Air India by Mudra Communications. To take the message of how cheap/inexpensive air travel has actually become, Interstate buses were plastered with posters of Aeroplane Windows. The actiivity was aimed at people across bus stops, bus terminals, motorists and crawling traffic in cities!

Asel Art Supplies!

A campaign for an Art Supplies Store Called Asel. The agency here is the The Richards Group in Dallas.

Murder By The Book!

Kiran Koshy, an Art Director from The Richards Group in Dallas sent in this campaign for a bookstore called 'Murder By The Book' in Houston, Texas. The store specialises in mystery books and the idea here is in absolute sync to draw the attention of any reader who is interested in mystery books. Nice stuff here!

Oil Of Olay!

I quite like this ad for Oil of Olay by Saatchi & Saatchi, Germany >> via: goodness!

The Red Cross by DiMassimo Carr Associates!

A campaign for the American Red Cross by DiMassimo Carr Brand Associates. I've seen a similar campaign in Bangalore, India to encourage people to donate blood. The idea there was to remove specific letters/alphabets.

Instinet by DiMassimo Carr Associates!

Another Typography & Image related campaign for Instinet that provides financial trading solutions. The agency here is DiMassimo Carr Brand Associates.

The Plaza Hotel by DiMassimo Carr Associates!

Prison Break in Lisbon!

Thanks to Hugo Tornelo from Torke Stunt in Lisbon Portugal for sharing this multi-phased advertising campaign to launch the TV series Prison Break on the Portuguese FOX Channel.

The campaign involved a press kit containing a hidden spoon and a prison blueprint was sent to the press relating to a prison escapade, a team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series, several stoppers were placed indoors, such as TV CABO shops and in urban furniture and Several posters were strategically in various city areas.

Brand/product advertised: FOX Channel >> Advert title: Prison Break >> Agency: Torke Stunt >> Agency website: www.torke.pt >> Creative Director: André Rabanea >> Art director: João Pereira >> Copywriter: Gustavo Blanco

The Punk Bike Race!

Brandon Knowlden, a Junior Art Director from Blattner Brunner, Pittsburgh sent in this poster they created for The Punk Bike. A 11 stage mountain bike race with no rules! The headline reads 'December 3rd 2006, Dorseyville Firehall, 11 AM. Won't cost you anything. As long as you win.

Egg Tart with Pork Floss!

Thanks to Elliot Townson from Jaab/Concept Alliance Asia from Singapore for sending in this ad for an Egg Tart with Pork Floss snack that's going to be launched soon.

Client: Fragrance Foodstuff >> Product: Egg Tart with Pork Floss >> Agency: Jaab/Concept Alliance Asia, Singapore >> Creative Director: Elliot Townson >> Art Directors: Ronn Yeo, Jadie Kwong >> Copywriter: Elliot Townson >> Photographer: Tan Teck Hiang

Microsoft Anti-Piracy Campaign!

Rodrigo Lemes, an Art Director from Anima Comunicação in Maringá - Paraná, Brazil has sent in this campaign that was done in association with Microsoft urging people to fight software piracy. Nice play of typography here.

F.A.A.D.A Campaign

Thanks to Aleix Bou i López from Contrapunto, BBDO. A Spanish foundation created in defence of the animals, wanted to promote adoption and to find sponsors for their annual summit. They needed pictures of people with their mascots. So they sent an email to some friends and colleagues asking for them and suddenly the campaign became a viral. They received hundreds of pictures from all around the country. Sadly, they had to break them!

Translation:
Lots of people break relationships too easily. Every day thousands of animals are abandoned and sacrificed. Sponsor it for only 6 € per day or adopt it. It needs you.

Agency: Contrapunto Barcelona >> Client: F.A.A.D.A Fundación >> Creative directors: Tomás Oliva / Manuel Padilla >> Copywriters: Emma Piquer / Aleix Bou >> Art directors: Deny Zatariano / David García

Milenio Diario!

A really humorous print and outdoor campaign for a newsdaily from Mexico. The headline below translates to "Such a complex world needs a good explanation." I really like the ad with Arnie in it!

Agency: Olabuenaga Chemistri, Mexico >> Executive Creative Director: Ana Olabuenaga, Jorge Cuchí >> Creative Director: Pablo Ferrari >> Art Director: Héctor Colin, Iliana Solís, Gert Kiebooms >> Copywriter: Miguel Rocha, Pablo Ferrari >> Illustrator, Photographer or other additional credits: Stock, Héctor Colín >> via

The Hi-Style Fashion Campaign!

A new print and outdoor campaign for Hi-Style, a fashion store in Chennai, India.

Frank Dandy Superwear!

Brand: Frank Dandy Superwear >> Agency: SCP Creators >> Art Director: Tommy Östberg Copywriter: Eva Östberg >> Assistant Art Director: Oscar Plasidius >> Photographer: Marcel Pabst

The Photographer!

A new campaign from 1pointsize, a creative hotshop in Chennai that promotes Sharad Haksar as a photographer who can improvise on an assignment.

Credits: Sharad Haksar (Creative Director) >> Anantha Narayan (Copywriter) >> Payal Shah (Art Director)

AIDS Walk for Santa Helena!

Today, December 1st is World Aids Day. This ad is from Clinica Santa Helena to promote a walk against Aids they are organizing. Agency: DPZ >> via: Houtlust