Saturday, January 20, 2007

Not Shy Cashmere!

What are these ads about and what kind of a headline is 'Women's Clothes For Man Warming?' What really surprises me is that the Creative Director behind this campaign is Anne De Maupeou who has some brilliant campaigns like Pepsi, Mercedes, Ikea, Mars and Kookai to her credit. May be these are very region specific ads. Is there a deeper idea behind these ads??
Agency: CLM BBDO, Paris, France >> Creative Director: Anne de Maupeou >> Art Director: Dimitri Guerassimov >> Copywriter: Eric Jannon >> Photographer: Ilario & Magali >> Retoucher / Illustrator: Lasourissurlegateau >> Art Buyer: Isabelle Baud


feroze said...

what i understand is that the ads are targeted at women and are for womens clothing. which gets men all heated up.

i think its a good idea, but really isn't going anywhere with those lines.

Indra said...

I came across the skewered man ad the other day and was as mystified as you. I can only suppose that NotShy must sell cashmere thongs.

Yann Rivoallan said...

Do you want to know the new website of Not Shy ? Let's go : !
Thank you !