What are these ads about and what kind of a headline is 'Women's Clothes For Man Warming?' What really surprises me is that the Creative Director behind this campaign is Anne De Maupeou who has some brilliant campaigns like Pepsi, Mercedes, Ikea, Mars and Kookai to her credit. May be these are very region specific ads. Is there a deeper idea behind these ads??
Agency: CLM BBDO, Paris, France >> Creative Director: Anne de Maupeou >> Art Director: Dimitri Guerassimov >> Copywriter: Eric Jannon >> Photographer: Ilario & Magali >> Retoucher / Illustrator: Lasourissurlegateau >> Art Buyer: Isabelle Baud