Reach the Dinsosaurs!

Headline: Reach. For the places your toothbrush hasn't been to in a long time.

Client: Johnson & Johnson >> Advertising Agency: McCann Erickson >> Agency Location: São Paulo, Brazil >> Agency Website: http://www.mccann.com.br/ >> Creative Directors: Adriana Cury, Eduardo Hernandez >> Art Director: Alexandre Silveira >> Copywriter: Marcos Teixeira