Thursday, March 22, 2007

Gandhi by GIVO!

Client: GIVO Suitings >> Advertising Agency: Rediffusion DY&R, Gurgaon >> Art Director: Rajesh Chauhan >> Copywriter: Ankur Baruah >> Date of release: 2nd October - Mahatma Gandhi's Birthday

8 comments:

Anonymous said...

I don't quite understand this ad, I'd very much like to know though.
Is this something particularly only understandable by people of India?

Anonymous said...

well, i don't know if you need to be from India but if you nitice closely at the hook of the clothes hanger, you can see an outline of the mahatma or how he is typically portrayed in illustrations...

Anonymous said...

... thats an amazing creative stuff, simple and communicates the message in most SUITable way.... it can pass off as a good ad even without the Mahatma angle in it.... the angle of an Hanger.....Sunny.

Anonymous said...

I find this ad stupid. How can you do something like this with the father of the nation Mahatma Gandhi. You guys are comparing him with a hanger? You guys have a long way to go. Never play with people sentiments. If its released only god can save you guys.

Anonymous said...

I find this ad stupid. How can you do something like this with the father of the nation Mahatma Gandhi. You guys are comparing him with a hanger? You guys have a long way to go. Never play with people sentiments. If its released only god can save you guys.

DK said...

I know who Gandhi is and yes, I know his characteristic figure. However, it is not very clear to understand the message that the ad delivers. What does the copy say on the top right corner?

Anonymous said...

the copy say givo..name of the brand..i got ur point but still didn't like the idea... you guys need to go through good advertising books..all the best..

Raj said...

what brilliant drivel! it's ads like this that make advertising seem like such a stupid waste of time. for god's sake if you look hard enough, everything looks like something else!!! everything! what is the bloody relevance in making a hangar look like the father of the nation? this isn't communication, it's a kindergarten spot-the-shape puzzle. please guys use your heads and your hearts. this is blatantly silly and insincere work. grow up.