An interesting guerilla idea to promote independent donations for MS Labaratories. A mini research laboratory with a coin slot in the front was built. Inside a real scientist sat slumped and motionless. When people made donations, he would sit upright and conduct science experiments until he felt the money had run out.Agency: Cummins & Partners >> Agency Location: Melbourne, Australia >> Art Director: Carolyn Davis >> Copywriter: Matthew Page
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