A new campaign for Amnesty International. To promote 'The International Day for Human Rights', this campaign wants to communicate the participation of certain solidary restaurants in Amnesty International's cause. It is also a call to citizens to become members.
The campaign used various media vehicles in which the rope that ties the hands of a prisoner is cut to liberate him, a poster divided in two, a ripped flyer and a tie for bottlenecks that opens.
Advertising Agency: Ruiz Nicoli Líneas >> Agency Location: Madrid, Spain >> Creative Director: Delfín Martín >> Copywriter: Álvaro J. Urueña >> Art Director: Alex Canora >> Photographer: Fico >> Campaign Title: Ropes