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Such a silly concept. When will people realize that sex does not sell your product!
I disagree, sex does sell somethings - but it has to be relevant. This attempt, however, pretty damn poor.
pshhh, shows your imagination. i've always dreamed of making love to a woman made of beer *rolls eyes*
this is an example of a very bad brief... (haha) or just when you have nothing to say about your product.
Sorry, but St. Pauli is best known as Hamburg's (Germany) red-light district. So it is known for girls like this. The ad is perfect. You don't have to go to St. Pauli to get this girl. You can drink the St. Pauli Girl at home. Sex sells!
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