A new campaign by MTN Company in Italy that wants to contemporaneously communicate the natural propension of Focelda to sell hardware and develop a friendly relationship with its customers.
Advertised brand: Focelda >> Advert title: Naturally hard >> Translation of headline to English: hard by nature/soft by choice >> Advertising Agency: MTN Company, Cava de’Tirreni (Salerno), Italy >> Agency website: http://www.mtncompany.it >> Creative Director: Max Gaeta >> Art Director: Joe Perozziello >> Copywriters: Francesco G. Caolo, Barbara Brescia >> Time of publication or release: 03/2007
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